Buyerlink, a leading online auction marketplace for performance-based marketing, has secured a $40 million senior secured credit facility with Zions Bancorporation, doing business as California Bank & Trust. The new facility enhances Buyerlink’s financial flexibility and strengthens its capital structure to support continued growth.
Buyerlink has grown to over $125 million in revenue while generating industry-leading EBITDA through a combination of organic expansion and strategic acquisitions. The company has built a strong presence in the automotive sector, generating more than one million buyer leads monthly, while also serving real estate, home services, insurance and legal industries.
The company is accelerating its transformation into an AI-native leader in adtech. Buyerlink is fully owned by One Planet Group, a closely held private equity firm that owns a suite of online technology and media businesses.
California Bank & Trust, headquartered in San Diego, has been serving California families and businesses for over 70 years and has been voted Best Bank by San Diego Union-Tribune readers for 15 consecutive years.
KEY QUOTES:
“This financing provides additional balance sheet flexibility and supports our long-term growth strategy. We’re pleased to partner with California Bank & Trust as we continue to invest in and strengthen our leadership in the AI-driven ad tech space.”
Payam Zamani, Founder and CEO, One Planet Group
“We are impressed with Buyerlink’s continued growth, both organically and via strategic acquisitions. We are proud to support the company with a financing solution that aligns with their growth trajectory and operational strength.”
Jaime Keane, SVP Commercial Banking Group, California Bank & Trust
