Buyers Edge Platform, a digital procurement network and solutions provider for the foodservice industry, has acquired the United Fresh Consortium (UFC), a UK-based fresh produce platform, in what the company called its first European acquisition in the fresh produce space. The deal marks the launch of Buyers Edge Platform’s Fresh division in Europe and is positioned as the opening move in a broader push to expand its produce management model beyond North America.
The company said the acquisition is intended to help establish a network of growers and local fresh distribution partners across the region, while creating a bridge between Buyers Edge Fresh’s North American footprint and UFC’s UK-based relationships to serve global operators. Buyers Edge characterized UFC as a long-standing participant in the sustainable fresh produce supply chain, citing its transparent carbon impact reporting as a tool that has helped catering and hospitality customers and suppliers pursue sustainability improvements.
UFC was founded in 2007 by Christian Paynton and has operated in the UK for nearly two decades. Under Buyers Edge Platform, UFC is expected to continue investing in and growing its operations in the UK while also expanding its reach across Europe.
Buyers Edge Platform said the transaction adds to a broader European expansion strategy, noting it has completed twelve European investments since January 2023 across markets including the UK, Germany, Sweden, Switzerland, and the Netherlands. Globally, the company said it supports more than 300,000 operator locations and manages over $74 billion in spend, using technology designed to automate and optimize the foodservice supply chain.
KEY QUOTES
“Our U.S. Fresh Division has evolved into a clear leader in produce management, delivering compelling value to our customers across the nation. With a proven model and strong results, we are well positioned to replicate that success in the European market. The acquisition of UFC is the first step for Buyers Edge in establishing our network of growers and local fresh distribution partners across the region to drive massive value for our members.”
John Davie, CEO, Buyers Edge Platform
“This partnership strengthens our ability to invest, innovate, and grow in the UK and across Europe, while staying true to the values that got us here. I’m excited about what comes next and deeply grateful to our customers, supply partners, and team for the trust they’ve placed in us over the years. The future for United Fresh has never been stronger.”
Christian Paynton, Founder, UFC
“We are very excited to welcome UFC to the Fresh Division. Christian has done an incredible job of cultivating meaningful relationships with key stakeholders throughout the fresh supply chain, making UFC a strong strategic addition as we advance our global expansion.”
David Liesenfelt, President, Buyers Edge Platform Fresh Division
