Byrna Technologies reported fiscal third-quarter 2026 results while highlighting improving gross margins, stronger digital engagement, expanded marketing initiatives, and several strategic moves designed to position the personal defense technology company for renewed growth.
The company generated $15.3 million in net revenue in the quarter ended August 31, 2026, down from $28.2 million a year earlier. The decline primarily reflected lower e-commerce sales and slower reorder activity from dealers and chain stores following substantial restocking earlier in the fiscal year. Byrna Technologies Reports Fisc…
At the same time, Byrna delivered significant product-level profitability improvement.
Gross margin reached 79.5%, including a one-time $2.3 million tariff refund. Excluding that benefit, adjusted gross margin improved to 64.5% from 60.1% in the prior-year quarter.
Manufacturing efficiency gains, a continued shift toward higher-margin products, and changes to ammunition production drove the improvement.
Byrna successfully transitioned ammunition manufacturing to an outsourced model, improving ammunition gross margins by approximately 1,200 basis points during the quarter while reducing operational complexity. Byrna Technologies Reports Fisc…
The company also continued reshaping its product portfolio through the acquisition of HERO Defense Systems, which expands Byrna into additional price points and product form factors.
Marketing investments are being repositioned to broaden Byrna’s consumer reach.
The company onboarded more than 50 influencers representing a combined audience of approximately 3.8 million people through Acceleration Partners.
Byrna also shifted portions of its iHeartMedia investment toward a partnership with The Bobby Bones Show as part of an effort to reach broader mainstream audiences.
Digital indicators showed improvement heading toward the important holiday selling period.
Byrna averaged more than 29,000 website sessions per day during August, its highest level since March, while website conversion improved sequentially from June through August.
Management attributed those trends to stronger digital engagement, its expanding creator program, and new media partnerships. Byrna Technologies Reports Fisc…
Byrna also launched a refurbished-product initiative during the quarter and sold through all available inventory, generating incremental earnings while establishing an additional potential revenue channel.
The company ended the quarter with $9.4 million in cash, cash equivalents, and marketable securities. Inventory declined to $30 million from $32.7 million at the end of fiscal 2025, and Byrna expects further normalization during upcoming quarters, particularly through the holiday selling season. Byrna Technologies Reports Fisc…
Byrna strengthened its leadership team with the additions of Jim White as Senior Vice President of Retail & Channel Growth and Nate Secor as Senior Vice President of Brand and Marketing.
Rose Lopez Keravuori and Dr. Matthew McBrady also joined the Board, adding experience across enterprise risk management, capital markets, corporate governance, and growth-oriented organizations.
Looking ahead, Byrna is concentrating on four areas: increasing awareness and distribution of the Byrna brand, expanding internationally and into professional security and law enforcement, improving margins and cash generation, and evaluating strategic opportunities that complement its personal safety platform. Byrna Technologies Reports Fisc…
KEY QUOTES:
“Over the past several months, we have made significant progress in rebuilding the foundations necessary to support sustainable long-term growth. Our results in the quarter reflect our ongoing transition, but we are now starting to see positive signs of new initiatives taking hold and expect to improve sequentially as we approach the end of our fiscal year. For example, we averaged over 29,000 website sessions per day in August, the highest since March of this year. Website conversion also improved from June to August sequentially. Both of these metrics reflect the work we’ve done increasing engagement across our digital channels, onboarding creators to our social engagement program, and launching new media partnerships. While these efforts remain in their early stages, the initial indicators are encouraging and give us confidence that we are moving in the right direction.”
Conn Davis, CEO of Byrna Technologies
“Heading into our critical holiday sales season, we believe we have established a foundation for many of the transformation initiatives and are now focused on executing against them and building momentum. Our refreshed marketing programs are active, our creator network continues to expand, and we are working closely with our expanded dealer base to support holiday sell-through and improve retail productivity. As these initiatives come together, we expect to see more substantial inventory sell through, leading to improved cash generation and overall results. While many of these initiatives remain in their early stages, we are encouraged by the initial results and believe their impact will become more meaningful as they continue to mature and scale.”
Conn Davis, CEO of Byrna Technologies
“Looking further ahead, we believe Byrna’s opportunity extends well beyond current market conditions. By providing consumers with an effective option between being defenseless and carrying a firearm, we are helping reshape the personal safety landscape and expand the less-lethal category. As the clear market leader in the category we pioneered, we believe we are only beginning to unlock the substantial growth opportunity that lies ahead through increased consumer awareness, broader distribution, and continued category adoption.”
Conn Davis, CEO of Byrna Technologies
