C.A. Fortune, a privately held national sales brokerage and marketing agency, has appointed Matt Ulmer as Chief Digital & Marketing Officer, consolidating the company’s marketing, digital, e-commerce, and corporate marketing functions under a single executive leader. Ulmer will report to CEO Tyler Lowell and join the Executive Leadership Team as the company sharpens its focus on integrated growth beyond the traditional brokerage model.
The new structure is designed to streamline decision-making and better align retail and digital strategies across the organization. By bringing marketing, commerce, and digital capabilities together, C.A. Fortune aims to offer brands a more cohesive approach to navigating increasingly complex retail media networks, fragmented marketplaces, and omnichannel growth demands.
In his new role, Ulmer will oversee the company’s integrated marketing, corporate marketing, and digital ecosystem across retail media, content strategy, and e-commerce platforms including Amazon, Whole Foods, Walmart, Kroger, Target, Albertson’s, Instacart, Thrive Market, and iHerb/Vitacost. He will also lead the firm’s in-house agencies, SRW, a food and beverage-focused creative agency specializing in social, influencer marketing, paid media, and public relations, and DirectToHispanic, which focuses on culturally fluent marketing strategies connecting brands with Hispanic consumers both online and in-store.
The move reflects C.A. Fortune’s continued investment in marketing and digital infrastructure, embedding these capabilities more deeply within its brokerage and sales organization to support modern brands operating across omnichannel environments.
Ulmer brings more than 20 years of experience in the consumer packaged goods sector and four years of leadership at C.A. Fortune. Most recently serving as SVP of E-commerce, he doubled revenue over the past four years. He has also contributed to Commercial Sales and Enablement initiatives, earning recognition for strategic leadership and financial acumen. Prior to joining C.A. Fortune, Ulmer held roles at General Mills, where he led businesses across multiple retail channels and developed expertise in digital commerce, and later led e-commerce functions at Manitoba Harvest and Nutiva, driving significant revenue growth.
The appointment aligns with C.A. Fortune’s broader expansion and investment in senior leadership as it positions itself as a more integrated partner for brands seeking streamlined growth solutions.
KEY QUOTES
“Matt is the right leader at the right time. He has been instrumental in scaling our e-commerce capabilities and understands how marketing, digital and commerce must work together to drive growth. As retail media networks multiply, marketplaces fragment, and omnichannel growth becomes more complex, brands need fewer partners that are deeper and more integrated. C.A. Fortune is the answer, now even more so with Matt’s new role. Under his leadership, we’re strengthening our ability to deliver faster, more integrated solutions for our clients, and building a platform that looks fundamentally different from legacy brokerage models.”
Tyler Lowell, Managing Partner and CEO of C.A. Fortune
“This is an exciting opportunity to bring our teams and capabilities together in a more connected, intentional way. Our clients need partners who can move quickly, act strategically, think holistically, and execute across retail and digital without silos. By unifying our marketing and digital capabilities, we’re creating a simpler, more powerful growth engine for the brands we serve today and in the future.”
Matt Ulmer, Chief Digital & Marketing Officer of C.A. Fortune
