Cambridge Investment Research, an independent broker-dealer and financial solutions firm, announced it has acquired WealthPlanners, LLC, a Des Plaines, Illinois-based wealth planning and benefits consulting firm, as part of its ongoing strategy to support advisor continuity and succession planning.
The acquisition reflects Cambridge’s broader initiative to serve as a long-term partner and potential buyer for advisory businesses navigating ownership transitions. WealthPlanners, which manages nearly $800 million in assets, has been affiliated with Cambridge since 2010 and operates as a growth-oriented ensemble firm.
Through this transaction, WealthPlanners will integrate into Cambridge’s employed advisor structure, joining a group focused on delivering consistent advice to client accounts acquired over time. The newly formed Cambridge WealthPlanners team includes seven advisors and additional associates overseeing more than $1 billion in assets. Former WealthPlanners owner Denny Gustin-Piazza will lead the team and continue driving its growth.
Cambridge emphasized that supporting advisors through succession planning remains central to its long-term strategy, ensuring stability, continuity, and alignment with its independent advice model. The firm’s approach includes acquiring businesses when needed, maintaining client relationships, and facilitating smooth ownership transitions.
The company offers a range of succession and continuity solutions, including emergency planning tools, consulting and valuation services, internal acquisition options, and specialized support through affiliated entities such as BridgePort Financial Solutions, which focuses on fee-only advisory firms.
Cambridge said the WealthPlanners acquisition highlights its commitment to helping advisors at all stages of their lifecycle, from growth to retirement, while preserving client service continuity and supporting long-term business sustainability.
KEY QUOTES:
“Cambridge has always had an advisor-first approach in how we design our solutions. The acquisition of WealthPlanners reflects the thoughtful evolution of our continuity and succession solutions that began with our founder, Eric Schwartz, more than 20 years ago. Cambridge brings the delivery of advice, leadership, and resources to the table, while staying true to the values that are key to both firms.”
Jeff Vivacqua, President Of Growth And Development At Cambridge
“This transition is instrumental in supporting the next phase of our purpose-built growth. It was important for me to continue to lead a team and drive growth. Cambridge understood our goals and found an approach that allows us to support advisor transitions thoughtfully, provide seamless service to clients, and operate in a business model that fits our culture.”
Denny Gustin-Piazza, Former Owner Of WealthPlanners LLC And Leader Of Cambridge WealthPlanners Team
