Cambridge Investment Research announced it has acquired WealthPlanners, a Des Plaines, Illinois-based firm managing nearly $800 million in assets, as part of its broader strategy to enhance advisor continuity and succession planning.
The acquisition reflects Cambridge’s ongoing role as a buyer of advisory businesses, reinforcing its long-term commitment to helping financial advisors transition ownership while maintaining consistent client service. WealthPlanners has operated as a growth-oriented ensemble within Cambridge’s network since 2010, and the deal deepens that relationship.
Following the transaction, WealthPlanners will integrate into a newly formed group of employed advisors at Cambridge, designed to provide ongoing advice to client accounts acquired over time. The combined team, now operating as Cambridge WealthPlanners, includes seven advisors and additional associates overseeing more than $1 billion in assets. Former WealthPlanners owner Denny Gustin-Piazza will continue to lead the team and drive its next phase of growth.
The move is part of Cambridge’s broader suite of succession and continuity solutions, which support advisors at different stages of their careers. These include emergency continuity planning through Continuity Express, structured succession and acquisition consulting, and direct acquisition options via Cambridge Capital Solutions. Additionally, BridgePort Financial Solutions, LLC provides a pathway for fee-only advisory firms seeking succession solutions.
Cambridge emphasized that its approach is designed to preserve client relationships, ensure seamless transitions, and align with the culture and goals of advisory teams. The firm continues to position itself as a long-term partner for independent financial professionals navigating ownership changes and retirement planning.
KEY QUOTES:
“Cambridge has always had an advisor-first approach in how we design our solutions. The acquisition of WealthPlanners reflects the thoughtful evolution of our continuity and succession solutions that began with our founder, Eric Schwartz, more than 20 years ago. Cambridge brings the delivery of advice, leadership, and resources to the table, while staying true to the values that are key to both firms.”
Jeff Vivacqua, President Of Growth And Development, Cambridge Investment Research
“This transition is instrumental in supporting the next phase of our purpose-built growth. It was important for me to continue to lead a team and drive growth. Cambridge understood our goals and found an approach that allows us to support advisor transitions thoughtfully, provide seamless service to clients, and operate in a business model that fits our culture.”
Denny Gustin-Piazza, Former Owner Of WealthPlanners And Leader Of Cambridge WealthPlanners
