Canopy is a company that is known for having a Connected Safety Platform. Pulse 2.0 interviewed Canopy SVP of Marketing Jason Fass to learn more.
Jason Fass’ Background
Could you tell me more about your background?
“I grew up in Florida with an early fascination for how technology could improve people’s lives — not in an abstract sense, but in deeply personal, tangible ways. I studied sports medicine and kinesiology at the University of Florida, which gave me a foundational appreciation for human performance and wellbeing, before eventually making my way to California to join a venture-backed health startup. That experience lit a fire in me, and I ended up launching my own company in that space, which I ran for four years.
From there, I had the privilege of spending time at companies like Cisco, Apple, Jawbone, and Google — each one teaching me something different about how technology scales and how brands earn trust. But one of my most formative chapters was serving as CEO of Zepp Labs, a sports technology company, where I led the business through rapid expansion, product portfolio development, global distribution, fundraising, and ultimately a successful acquisition. That experience sharpened my conviction that the best technology doesn’t just perform well — it resonates with people on a human level.
All of those experiences converged in a way I didn’t fully anticipate when I joined Canopy. Here, I’m working on a mission that feels genuinely personal: protecting the people who dedicate their lives to caring for others. Healthcare workers show up every day to serve patients who are often at their most vulnerable, and they deserve to feel safe, supported, and valued every time they clock in.
As SVP of Marketing and Growth, I lead our go-to-market strategy and execution — from how we position the platform and build our brand, to the distribution partnerships and channels that get Canopy into the hands of health systems that need it. I work closely with our sales leadership, product, and customer success teams to make sure we’re translating real market needs into real impact for customers. We have an exceptional sales organization, and my role is to make sure that the team is equipped with the right positioning, tools, and market momentum to win. Ultimately, it’s about ensuring that innovation reaches the people who need it — and that it resonates when it does.”
Favorite Memory
What has been your favorite memory working for the company so far?
“One that stands out was our company offsite in San Diego this past January. We brought the full team together — which isn’t a small logistical feat when you’re spread across multiple locations — and spent dedicated time going deep on our culture and what we call ‘the Canopy Way,’ our core values.
What made it meaningful wasn’t just the chance to be in the same room. It was witnessing how deeply aligned everyone was around why we do this work. When your company exists to protect healthcare workers — people who already give so much of themselves — that sense of shared purpose becomes the foundation for everything else. I left those few days feeling more energized and more convicted than ever that we’re building something that genuinely matters. It’s one thing to articulate a mission; it’s another to see it reflected in the people around you.”
Core Products
What are the company’s core products and features?
“At the heart of what we do is our Connected Safety Platform, which we built specifically for the complex realities of healthcare environments — not adapted from something else, not bolted onto legacy infrastructure, but designed from the ground up with healthcare workers at the center.
Our flagship is Canopy Protect — a comprehensive safety platform that gives healthcare workers and health system leaders real-time visibility, instant communication, and the confidence that support is always within reach. The platform includes a discreet wearable that lets staff summon help the moment they need it, delivering their precise location to security in real time — whether they’re on a busy hospital unit, in a clinic corridor, or anywhere else in a facility. That precision, knowing exactly where someone is when seconds matter, is what makes the difference between a timely response and a tragedy. But the wearable is one part of a broader system: real-time location infrastructure, dashboards, analytics, and alerting capabilities all work together to give health systems unified, actionable visibility across their entire environment.
We extended that same protection beyond hospital walls with Canopy Go, which pairs our wearable with a mobile app for healthcare workers in home health, community clinics, and other off-site settings. The reality is that care is increasingly delivered away from traditional facilities, where staff often have the least protection. Canopy Go ensures they’re not left behind.
We also offer Canopy Find for real-time asset tracking, helping care teams locate critical equipment precisely when it’s needed — which has a direct impact on care delivery efficiency.
All of these solutions live on a single, unified platform that gives security and operations teams shared visibility through alerts, dashboards, and analytics. And importantly, we don’t just hand customers a system and walk away. We send our team in to handle the full deployment — installation, system integration, staff training, and ongoing support. Health systems can focus entirely on patient care, not on technology implementation.”
Challenges Faced
Have you faced any challenges in your sector of work recently?
“Healthcare is changing in ways that are creating new safety challenges faster than most organizations can respond to them. One of the most significant is that care is no longer contained within hospital walls. Home health, outpatient clinics, community settings — these are all environments where frontline workers often feel the most exposed because the traditional safety infrastructure simply isn’t there. That’s ultimately what led us to develop Canopy Go: because if we’re serious about protecting healthcare workers, that protection can’t have geographic limits.
There’s also the very real challenge of adoption in health systems that are already stretched thin. Frontline staff don’t have time to learn complicated technology, and IT teams are operating with constrained resources. We took that seriously from the start. Our WEAR-1 device is designed to last seven years without charging — so there’s no battery management burden on staff or facilities. And we operate as a fully managed service: we bring our team on-site to handle all the heavy lifting, from deployment through ongoing support. The health system doesn’t add to anyone’s workload; they simply gain a layer of protection.
Underneath all of it is a deeper challenge the industry is still working through: the tendency to think about workplace safety as a reactive function — something you address after an incident occurs. What we’re focused on is shifting that paradigm. The data and visibility that Canopy provides gives health system leaders the ability to identify where risk is concentrating before it escalates — and that’s a fundamentally different way of thinking about staff safety.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching?
“Our evolution has always been shaped by a clear north star: healthcare workers can’t be effective caregivers if they don’t feel fundamentally safe. In that sense, we think about our platform a lot like Maslow’s hierarchy of needs — safety has to be the foundation before anything else can be built on top of it.
So we started by solving the hardest problems first: precise indoor location tracking, reliable performance in complex hospital environments, long device battery life, and seamless integration with existing hospital infrastructure. Coming out of stealth in late 2023, we had built a platform capable of scaling across entire health systems — not just the hardware, but the cloud architecture, real-time dashboards, and analytics that give leaders meaningful visibility into where incidents are occurring, when, and how responses are performing.
From there, our evolution has been about making that safety foundation available everywhere healthcare actually happens. Canopy Go extended protection to home health and community care settings. Canopy Find brought asset tracking into the platform. And throughout, we’ve continued to invest in the intelligence layer — because knowing that staff are safe is only part of the equation. Understanding the patterns that create risk, and being able to act on them before situations escalate, is where the real long-term impact lives.
Healthcare workers are our constant reference point. Every evolution in the platform is grounded in the question: does this make a measurable difference for someone who is on their feet for a twelve-hour shift and needs to feel supported?”
Significant Milestones
What have been some of the company’s most significant milestones?
“Reaching a scale of more than 350,000 healthcare workers protected across 70+ health systems, over 2,000 locations, and more than 150 million square feet of coverage has been a milestone that carries real weight for us. Those aren’t just numbers — each one represents a person who goes to work with greater confidence, and a facility that is actively investing in the wellbeing of its staff. Scale at that level also validates something important: that the problem we’re solving is universal across healthcare environments, and that our platform is capable of delivering consistent, reliable results across all of them.
Achieving full-campus coverage — extending protection into parking garages, stairwells, and transitional spaces — was another meaningful step. These are the places where incidents are disproportionately likely to happen, and where staff have historically had the least visibility and support. Being able to close that gap, and cover the real-world spaces where healthcare workers actually move through their day, reflects our commitment to building a solution without blind spots.
And coming out of stealth in late 2023 was a pivotal moment for the company. It marked our transition from proving the concept in controlled environments to openly scaling our mission of protecting healthcare workers nationwide. It was the moment we moved from demonstrating that this could work, to showing the industry that it already does.”
Differentiation From The Competition
What differentiates the company from its competition?
“The most important distinction starts with why we built what we built. Virtually every other system on the market today traces its roots back to legacy real-time location systems — technology originally designed to track equipment and assets. Those companies eventually extended their platforms to people, but the fundamental architecture, and more importantly the fundamental mindset, was built around tracking things. We started from the opposite direction. From day one, our focus was on building the most reliable, dependable, and scalable platform with people — specifically, healthcare workers — at the very center of every design decision. That distinction shapes everything: how the technology performs, how it’s deployed, and how it’s experienced by the people who rely on it every day. The result is a technology stack that is unrivaled in reliability and uptime, and a platform that can be deployed to everyone, everywhere across a health system — not just the floors where legacy infrastructure already exists.
The second differentiator is one I feel most strongly about, because it represents a genuine philosophical departure from the rest of the market. Every other vendor in this space has built their solution around the moment of crisis — when an incident has already escalated, and someone may already be injured. We built Canopy around a fundamentally different moment: the instant a healthcare worker starts to feel uncomfortable in a situation. We call this a pre-escalation platform, and no other company offers it. Rather than waiting for things to reach a breaking point, Canopy gives staff a discreet way to call for help the moment their instincts tell them something isn’t right — alerting not just security, but every available colleague within proximity on the floor or in the unit to come to their aid. That difference — intervening before the bruise, not after — is why hundreds of thousands of healthcare workers and dozens of health systems have moved to Canopy. It’s not a feature. It’s a different belief about what safety technology should fundamentally do.”
Future Company Goals
What are some of the company’s future goals?
“Our focus is on deepening impact as we scale. We’ve seen what this platform does for healthcare workers and for the organizations that support them — now the priority is bringing that protection to more health systems across more care settings, and continuing to make deployment accessible for organizations of all sizes and resource levels. We want to remove any barrier between a health system recognizing the need and actually having their staff protected.
We’re also making significant investments in the analytics and intelligence capabilities of the platform. The more clearly we can help health system leaders see where risk is concentrated — by time, location, unit, incident type — the more confidently they can intervene before situations escalate. Shifting from reactive response to proactive prevention isn’t just better for staff safety; it’s better for the care environment as a whole, and ultimately for patients.
The connection I want people to understand is this: when healthcare workers feel safe, they can focus entirely on their patients. A calmer, more secure care environment produces better outcomes — for staff, for patients, and for health systems as organizations. That’s the impact we’re building toward.
Our vision is to be the comprehensive connected safety platform for healthcare — continuing to expand across wearable safety, asset management, and patient safety, all integrated into one system that helps health organizations protect their people, their resources, and the patients who depend on them. The north star hasn’t changed: ensuring that the people who care for us every day can do their work with confidence, dignity, and peace of mind.”
