CapStone Holdings announced it has acquired Structurely, an AI-powered sales engagement company focused on automating early-stage revenue conversations for real estate and mortgage organizations. The deal positions Structurely for expanded investment and faster growth as enterprises increasingly adopt AI to improve sales efficiency and customer engagement.
Structurely has spent nearly a decade building conversational AI designed for high-velocity sales environments, including voice and messaging. CapStone described the platform as “full-stack” infrastructure that combines AI telephony, texting, decision logic, agentic workflows, and CRM connectivity—an approach the company says is harder to replicate than lightweight AI add-ons.
CapStone and Structurely highlighted the scale of Structurely’s operating data, citing more than 13 million AI-driven conversations and 75 million AI-generated messages, supported by over 5.5 million human-labeled transcripts used for training. The company said its AI produces average lead qualification rates ranging from 14% to 31%, depending on the use case and market conditions.
Under CapStone’s ownership, Structurely plans to expand its product roadmap, accelerate platform development, deepen partnerships, and scale operations while maintaining a customer-first approach. CapStone also pointed to broader tailwinds for the category, referencing Grand View Research estimates that the global AI-in-sales market was about $24.6 billion in 2024 and is projected to grow at more than a 22% CAGR through 2033.
KEY QUOTES:
“CapStone Holdings’ decision to acquire Structurely is driven by fundamentals. This is a company that has quietly built real AI infrastructure in one of the most demanding sales environments. The depth of data, the maturity of the platform, and the performance history create a rare foundation. Our focus as owners is disciplined execution—continuing to invest in the product, strengthening enterprise trust through experienced lending industry leadership, and helping Structurely compound its advantage as AI becomes core infrastructure for modern revenue teams.”
Corey Welch, Partner in the acquisition
“Structurely has spent years building real infrastructure, training AI on real conversations, and delivering measurable performance in demanding sales environments. This is not an experimental platform. It’s a company with a meaningful data moat, a significant head start, and technology that is already creating value for customers. We believe Structurely is well positioned to play a leading role as AI becomes foundational to modern revenue operations.”
Keith J. Stone, Founder and Chairman, CapStone Holdings
