CarData has completed the acquisition of DiamondLot, a Southern California automotive services provider known for its longstanding dealer relationships and comprehensive vehicle merchandising support. The deal advances CarData’s national growth strategy and strengthens its position in one of the country’s most competitive automotive markets.
CarData has built a reputation as a leading provider of vehicle inventory photography, videography, and data merchandising solutions for franchise dealerships across the United States. By integrating DiamondLot’s established regional presence, the company aims to enhance service capacity, deepen client relationships, and accelerate its delivery of high-quality imaging and merchandising tools in an essential automotive region.
DiamondLot, founded more than twenty years ago by industry veteran Rick Wolverton, has been widely recognized for reliability, personal service, and sustained partnerships with major automotive brands. Its long-term focus on quality and customer relationships has made it a trusted provider within Southern California’s dealership ecosystem.
CarData plans to retain select DiamondLot staff members following the acquisition and will continue serving all existing dealership clients without interruption. The company said the integration will support a smooth transition for customers and ensure continuity, while also enabling the combined organization to introduce enhanced technology offerings supported by CarData’s national infrastructure.
KEY QUOTES:
“We’re honored to carry forward the legacy Rick and his team have built. This is a natural fit. DiamondLot shares our service-first mindset, and their established market presence will integrate seamlessly with CarData’s national infrastructure and technology.”
Wayne Balroop, Acquisition Lead, CarData, Inc.
“After 20+ years of building DiamondLot, I wanted to ensure our customers and team were placed in trusted hands. CarData brings the resources, scale, and values needed to take this business to the next level while keeping service quality high.”
Rick Wolverton, Founder, DiamondLot
