- The Mom Project — a leading career destination for moms — announced that it raised $25 million in Series B funding led by growth investment firm 7GC
The Mom Project — a leading career destination for moms — announced that it raised $25 million in Series B funding led by growth investment firm 7GC. And additional participants including Citi, Synchrony, High Alpha, and Silicon Valley Bank along with existing investors Initialized Capital, Grotech Ventures, OCA Ventures, Aspect Ventures, Wintrust Financial, IrishAngels, and Engage Ventures.
Including this round of funding, the company has raised a total of $36 million. And the funding will be used to connect millions of moms with small businesses and family-forward leading brands like Apple, Nike, Gap Inc., Invesco, and BP. These services are especially necessary as businesses and employees adapt to the future of working remotely amid the coronavirus pandemic. Plus the funding will also be used to expand its enterprise product offerings, deepen channel partnerships, and launch new ways to support women throughout their motherhood journey beyond their job search.
Women and minorities have been disproportionately affected by the coronavirus pandemic — not only in the affected job types and industries —but also in the increased demands as primary caretakers at home. About 60% of jobs eliminated in the first wave of pandemic-induced layoffs were held by women with women of color making up a disproportionate share of some of the hardest-hit industries.
Launched in 2016, The Mom Project features a community of over 275,000 talented professionals and more than 2,000 companies. And the startup previously raised $8 million in Series A funding in 2018. And tennis icon and proud mom advocate Serena Williams joined as a strategic advisor in early 2020 to further mobilize the mission.
To expedite support to both jobseekers and businesses, The Mom Project launched The Stronger Together Fund, Resume Rev, and Unity Program and several other strategic initiatives.
“We’re in a unique moment in time where companies are embracing flexible work and prioritizing inclusion, and the moment is right to rapidly accelerate our efforts to unlock the potential of moms in the workplace. We’ve proven to our customers that hiring and retaining moms isn’t just a nice thing to do. It’s good business, and we’re empowered by the scale of impact we can achieve with this round of funding.”
-Allison Robinson, Founder & CEO of The Mom Project
“We’re thrilled to partner with Allison and lead the Series B for The Mom Project. There is an obvious disconnect between Fortune 500 companies seeking to leverage flexible or remote talent and female executives with growing families in the U.S. We view The Mom Project as the next leading global HR platform to power the reintroduction of those highly skilled female executives to the world’s top employers.”
-Jack Leeney, founding partner at 7GC
“The COVID-19 pandemic is requiring us as a society to rethink old ways of working. The Mom Project is at the forefront of that thinking with distinct, but established approaches for what’s possible.”
-Ed Skyler, Head of Global Public Affairs at Citi