Carewell – an online retailer focused on providing family caregivers with tools and resources to care for their loved ones – announced a $24.7 million Series B capital raise to accelerate further its mission of streamlining access to home health products.
This funding round was led by the principals of MBF Healthcare, with participation from existing investors Sageview Capital and Headline, among others. And the company has made several senior-level hires amidst plans to relocate its headquarters to Miami.
Launched in 2017, Carewell is a source of support for independent caregivers seeking helpful and knowledgeable customer service, educational resources, and affordable, trusted products, including incontinence supplies and nutritional supplements. And the funds from the Series B round will fuel Carewell’s growth strategy, bolster the company’s e-commerce technology, and enhance overall customer experience, focusing on improved service and an expanded suite of products.
The additional investors in this round of funding include Primetime Partners, Nextview, Florida Opportunity Fund, and Anchor. Along with the capital raise, Carewell has also announced hiring several senior executives from Chewy.com to relocate its headquarters to the Miami area.
- Mike Pacifico joined as Chief Financial Officer from Chewy. Before this, he was CFO at Arteza, a DTC arts and crafts brand.
- Jason Klinghoffer joined as Chief Marketing Officer from Chewy, where he led the company’s growth marketing strategy and co-led three capital raises.
- Sam Rassner joined as Chief Technology Officer from BEX Realty and previously led software development at Chewy.com, where she was responsible for expanding the brand’s e-commerce technology and pool of tech talent.
- Kelli Durkin joined as VP of Customer Service, bringing a wealth of expertise in customer experience from previous roles at The Farmer’s Dog and Chewy.
KEY QUOTES:
“Family caregiving is becoming an increasingly more common experience in the U.S. with spouses, children, parents, and even grandchildren having to take on a caregiving role overnight without warning. Understandably, these individuals can experience significant mental, physical, and emotional stress as they balance their role as caregivers with other responsibilities to work and family, and our mission at Carewell is to help educate, support and advocate for these selfless heroes.”
“Mike, Jason, Sam, and Kelli all bring significant ecommerce industry experience and a strong track record of working together from their time at Chewy.com. Their addition reaffirms our commitment to providing affordable healthcare solutions for caregivers, and we are thrilled to welcome them into the Carewell family.”
– Bianca Padilla, CEO and Founder of Carewell
“As healthcare investors for over 40 years, we have strived to create greater value for our investors when focusing on companies that provide a point of difference to their customers and patients. Carewell’s commitment to providing an exceptional 24/7 customer experience and tailored high-end products at competitive prices sets them apart from competitors and we are proud to support a family-run company dedicated to shaping the future of healthcare and caregiving.”
– Mike B. Fernandez, Chairman of MBF Healthcare Plans
