Carma HoldCo, the parent company behind cultural icon brands such as TYSON 2.0 by legendary boxer, entrepreneur, and advocate Mike Tyson, Ric Flair Drip and Evol by Future, announced a strategic investment in Mr. Charlie’s Told Me So (TMS), which is a plant-based quick-service restaurant (QSR) that has gained international attention for its unique take on fast food and commitment to providing second chances for those in need. This strategic investment will drive Mr. Charlie’s TMS expansion plans, offering franchisees a unique opportunity to join the rapidly growing plant-based movement.
This funding comes when the plant-based food industry is experiencing tremendous growth. And Mr. Charlie’s TMS founders, Aaron Haxton and Taylor McKinnon, have positioned the brand at the intersection of this fundamental shift in consumer eating habits, offering plant-based alternatives to fast-food classics and the growth of new market entrants into the QSR space.
Along with a focus on sustainability, Mr. Charlie’s TMS is focused on providing second chances to employees from underprivileged backgrounds, including those overcoming addiction or homelessness. And this philosophy deeply resonates with Mike Tyson, Co-Founder of TYSON 2.0, who embodies resilience and transformation in both his personal life and brand.
The quick-service restaurant (QSR) industry experienced significant disruption, with more entrants than ever before.
With a growing footprint that includes active locations in Los Angeles, San Francisco and Sydney, Australia, and upcoming expansions in key U.S. markets, Mr. Charlie’s TMS is now set to scale rapidly around the globe. And the company has developed a franchise model targeting area developers and master franchisees in large territories across the U.S., with plans for further international expansion.
Mr. Charlie’s TMS utilizes strategic partnerships with data-driven platforms like Uber Eats and Postmates, enabling them to pinpoint ideal locations for franchise expansion using robust market data. This allows for faster rollouts and more effective local market penetration.
KEY QUOTES:
“Mr. Charlie’s is a natural choice for Carma Holdco, as we diversify into the food industry. I very much believe in the healthy benefits of a vegan diet and was a strict vegan for many years. I’m proud to align myself with partners bringing healthy alternatives that taste good to the fast food space. Mr. Charlie’s mission to help and hire those from the homeless community is something that I am truly passionate about, and I look forward to helping many people and communities with the expansion of Mr. Charlie’s across the globe.”
- Mike Tyson
“This isn’t just an investment in a plant-based food concept—it’s a smart business decision. The QSR space is ripe for innovation, and Mr. Charlie’s combination of bold brand identity, crave-worthy menu, and scalable business model makes it a compelling opportunity for franchisees. We’re excited to help bring this innovative brand to more markets.”
- Adam Wilks, CEO of Carma HoldCo, who brings extensive experience in the QSR industry, having worked with leading brands including Pinkberry, Cold Stone Creamery, Yogen Früz, and Buy N Bulk
“Carma’s experience in building disruptive brands like TYSON 2.0 is exactly what we need to take Mr. Charlie’s to the next level. Both Carma and Mr. Charlie’s are about creating meaningful change—whether it’s providing second chances to our employees or delivering plant-based food in a fun and novel way. Together, we’re setting the stage for a new kind of fast food—one that’s healthier for people, better for the planet, and deeply connected to our communities.”
- Taylor McKinnon and Aaron Haxton, Co-Founders of Mr. Charlie’s TMS
