Carrot entered into an agreement to acquire GreenMan Vision, the company behind InSightVR, expanding its virtual reality eye-care platform from diagnostics into vision simulation.
Carrot, formerly known as Virtual Field, developed VR-based visual field testing and currently serves more than 2,500 clinics.
More than 6 million eye exams have been completed using its technology.
The GreenMan acquisition will add intraocular lens simulation for cataract surgery to the Carrot platform.
InSightVR was developed by cataract surgeons Dr. Michael Greenwood and Dr. Brandon Baartman.
The system uses each patient’s biometric measurements to simulate how different intraocular lens options could affect everyday vision.
Patients can experience scenarios such as reading and night driving while comparing potential lens choices.
A 2026 retrospective study involving 609 patients found that 57.1% of patients using InSightVR selected an advanced-technology lens compared with 28.4% using standard counseling.
Among surveyed patients choosing those lenses, 90% said their post-surgery vision was similar to the simulation.
Carrot plans to integrate InSightVR with its existing testing and diagnostic platform, enabling eye-care practices to use one technology provider across diagnostics and pre-surgical vision simulation.
KEY QUOTES:
“GreenMan’s founders asked a question of their own: why should anyone choose how they’ll see for the rest of their life without experiencing it first? Their answer was InSightVR. Soon, both answers will live on the Carrot Platform.”
Jeremy Barlow, CEO of Carrot
“We built InSightVR for our own patients, and we held it to one standard: it could never overpromise an outcome.”
Dr. Michael Greenwood, Co-Founder of InSightVR
“When patients can see the tradeoffs for themselves, the decision becomes theirs.”
Dr. Brandon Baartman, Co-Founder of InSightVR
“What will change is scale. With Carrot, InSightVR will get in front of more surgeons and more patients than we could ever reach alone.”
Matt Larson, CEO of GreenMan Vision
