Names Former Hyundai CMO Dean Evans As EVP

By Dan Anderson ● November 6, 2019
  • announced it named Dean Evans as the head of its marketing tools with an EVP title. These are the details. announced it has hired Dean Evans as the head of its marketing tools like digital video. By hiring Evans, is expecting to see dealer profitability increases.

Evans’ title at will be executive vice president. And he will be reporting directly to president and CEO Alex Vetter. Previously, Evans worked as the chief marketing officer for Hyundai Motor America for four years.

In an interview with Automotive News, Evans said that he was “really attracted” to the team and the technology behind the company.

“I see dealer profitability as something that we have to take very seriously. I feel the vibration in the retail network,” said Evans via Automotive News. “Dealers really want a better way forward because of all the unknowns moving forward at retail these days.”

Prior to joining Hyundai, Evans had served as the marketing head at Subaru of America and at a dealership website company called Plus he also worked at Land Rover North America and Chrysler.

Evans strongly believes that data drives effective marketing efforts. And he has been credit by developing Hyundai’s 2019 Super Bowl ad with actor Jason Bateman.

Vetter and Evans have known each other for over 20 years. And they had common views about where the auto sector is headed.

Going forward, Evans is going to work on helping develop digital video marketing for dealers — which could be a more effective way of advertising compared to TV.