Carson Life – a natural health and beauty products company focused on the Hispanic community – recently announced that it has scored a multi-million dollar investment from Decathlon Capital Partners. The details of the revenue-based investment were not disclosed.
Carson Life will put the funding toward supporting new product innovation and expanding its distribution network. And Carson Life makes hair care, weight loss, skin care, vitamins, and rejuvenation products specifically designed to address the needs of Hispanic consumers.
Sonia Guzmán, Founder and CEO of Carson Life, created the company after noticing that the beauty products in her local pharmacy were not made with her in mind but for the general population and then repackaged for Latinas. Now, Carson Life products can be found in over 9,000 stores across the United States and Puerto Rico and online. The company aims to enhance the quality of life of the underserved (yet growing) Hispanic community by making high-quality, all-natural health and beauty products specifically for Latinas.
A couple of years ago, Carson Life expanded with the addition of Eva+Avo, an eco-friendly and sustainable hair care line made with natural ingredients and free from sulfates and parabens. Just like the rest of Carson Life’s product range, Eva+Avo is formulated with natural, healthy ingredients, flavors and scents that Hispanics identify with.
The funding from Decathlon Capital Partners provides Carson Life with a flexible and non-dilutive solution to help fund the company’s growth initiatives. In exchange for growth capital, Carson Life did not have to give up any equity, ownership, or control, as they will share a small percentage of future revenues with Decathlon in exchange for the infusion of growth capital.
KEY QUOTES:
“My goal has always been to help my community lead healthier, happier, and more confident lives. As a company, we pride ourselves on being the only authentic health and beauty brand in the United States created with the Hispanic community in mind. Not only do we have a Hispanic management team and LatinX Board members but we also provide customer service in Spanish and literally live and breathe the culture.”
- Sonia Guzmán, Founder and CEO of Carson Life
“Carson Life’s impressive growth trajectory shows that its commitment to serving the Hispanic population through their product lines is working,” Borchers said. “Decathlon is excited to support Carson Life as they continue to expand distribution and product offerings.”
- John Borchers, Managing Director of Decathlon Capital Partners
