Casio America has appointed Dave Shaw as Director of Marketing, marking a leadership transition as the company prepares for its next phase of growth in the U.S. market.
The appointment follows the planned retirement of Sue VanderSchans, who spent more than 30 years with the company and led its marketing communications strategy across multiple business divisions. Shaw will oversee corporate storytelling, external communications, agency engagement and executive communications as Casio continues to modernize and strengthen its U.S. operations.
Shaw joined the company in January 2021 and most recently served as Senior Manager of Digital Marketing within the Education Technology Division. In that role, he advanced strategic marketing initiatives and reinforced research-driven decision making to support Casio’s position in the evolving U.S. education market. He brings more than a decade of experience spanning consumer electronics and real estate franchising, with a data-informed, audience-first approach to brand development.
In his new role, Shaw will lead Casio America’s integrated communications strategy, aligning social media, public relations and brand messaging to ensure a consistent voice across platforms. He will also provide strategic direction for major product launches, trade shows and corporate initiatives, working closely with global leadership and agency teams to support proactive communications and issues management.
Casio America, the U.S. subsidiary of Casio Computer Co., Ltd., markets and distributes timepieces, electronic musical instruments, calculators and education technology products throughout the United States. Guided by its corporate creed of creativity and contribution, the company continues to focus on innovation and reliability as it expands its presence in the U.S. market.
KEY QUOTES:
“Dave understands our business at a fundamental level, from our education technology roots to our evolving consumer portfolio. As we continue strengthening our U.S. presence, his leadership will be critical in shaping how we engage with customers, partners and the broader community. Dave brings both strategic discipline and creative vision, and I’m confident he will help elevate Casio’s voice in an increasingly competitive marketplace.”
Yusuke Suzuki, President and CEO, Casio America
“It’s an honor to step into this role at such an exciting time for Casio. With a strong foundation already in place, we have an opportunity to deepen how we connect with educators, musicians, consumers and business partners across the country. I look forward to building integrated communications strategies that highlight our innovation while staying true to the reliability and creativity that define the Casio brand.”
Dave Shaw, Director of Marketing, Casio America
“One of the most rewarding parts of my time at Casio has been building a communications platform that supports every division and every launch. Dave understands the importance of alignment, clarity, and creativity, and I’m confident he will continue to strengthen how we tell the Casio story.”
Sue VanderSchans, Retiring Marketing Communications Leader, Casio America
