Cassidy, an AI automation platform designed for non-technical users, has secured $10 million in Series A funding. The round was led by HOF Capital and included participation from The General Partnership, Neo, Alumni Ventures, and other investors. This funding will support Cassidy’s continued platform development and team expansion, helping more organizations unlock the full potential of their internal knowledge through context-powered automation.
Cassidy’s platform allows business teams to build and deploy AI workflows without writing any code. These workflows can automate a wide range of tasks, from customer support triage and CRM updates based on sales calls to instant knowledge sharing in tools like Slack. By enabling the people closest to the work to design their own automations, Cassidy ensures that the solutions reflect real business processes and are adopted quickly across departments.
Since its launch, Cassidy has seen rapid growth within customer organizations. Many start with a single high-impact workflow and expand to company-wide usage in a matter of months. At NTT Data, for example, teams have built automations for responding to RFPs in the company’s brand voice, prospecting leads based on ideal customer profiles, and instantly surfacing relevant client stories. These workflows, which previously required hours of manual effort, now run automatically—without the need for technical staff.
Cassidy’s approach is resonating with enterprises that have struggled to move beyond pilot programs in their AI initiatives. By putting automation directly in the hands of knowledge workers, Cassidy is driving measurable business outcomes and accelerating adoption. Investors see this as a major shift in how AI is deployed across organizations, with Cassidy leading the way.
How the funding will be used: The company plans to utilize the new funding to enhance its platform and expand its team, with a focus on enabling more enterprises to transform their institutional knowledge into scalable, intelligent workflows. Cassidy is headquartered in New York City and has now raised a total of $14 million from top venture firms.
KEY QUOTES:
“From the start, our thesis has been simple: when the people closest to the work become the builders, automation reflects the reality of the process and adoption spreads quickly across organizations. Our mission is to turn every team into a high-leverage operator and it is working. Teams don’t want AI in theory, they want to be empowered to drive efficiencies. Cassidy’s context-rich workflows and agents turn complex processes into automations that scale company-wide, unlocking work that no off-the-shelf SaaS tool could capture, and delivering real impact where automation was never possible before.”
Justin Fineberg, co-founder and CEO of Cassidy
“We’re building automations across the business from RFP automation that knows our brand voice and how we like to respond, to prospecting that researches and scores leads based on our ideal customer profile, to reference finders that instantly surface the right client stories and case studies. Cassidy understands our processes and priorities like no other tool could replicate. Workflows that once took hours now run instantly, and adoption has taken off and it was all built without technical resources.”
Philippe Jardin, Vice President of Innovation, Solutions and Services at NTT Data
“AI in the enterprise has been stuck in pilots for too long and the land and expand model that Cassidy is experiencing has been tremendous. Justin and his team are putting knowledge workers in control of automation and it is driving rapid adoption and real business outcomes.”
Hansae Catlett, Partner at HOF Capital
