- Casted, the first SaaS (software-as-a-service) marketing platform for branded podcasts, announced it raised $2.35 million in seed funding as it launches from the High Alpha venture studio
Casted — the first SaaS (software-as-a-service) marketing platform for branded podcasts — announced it has raised $2.35 million in seed funding as it launches from the High Alpha venture studio. And the round included institutional and individual investors, including High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and other leading SaaS angel investors.
“In recent years, we have all seen an explosion in podcasting. And with that, marketers have an incredible opportunity,” said Casted CEO Lindsay Tjepkema. “Today, brands and audiences, alike, are embracing podcasting because they are uniquely founded on authentic conversations; they create a connection. That’s a win for both the brand and its audience. Casted is here to empower our customers with the only purpose-built platform for branded podcasts and their unique technology needs.”
Marketers utilize the Casted platform to host, organize, distribute, and measure the performance of their branded podcast shows and episodes. And Casted’s growing list of customers includes notable brands like Drift, Pendo, Terminus, and LogicGate.
“We signed with Casted for the daily #FlipMyFunnel podcast early-on because it’s the first podcasting platform I have seen that is made for brand marketers. It provides advanced analytics into our show and it’s a central place to manage and activate each episode,” added Terminus Chief Evangelist and Co-Founder Sangram Vajre. “Casted allows marketers to be more efficient and strategic about using our podcasts to grow our audiences.”
With this round of funding, Casted plans to grow its product, sales, and marketing teams. And Casted will also continue to expand its platform, adding new features and evolving to meet market needs.
“Content marketing continues to evolve quickly with marketers launching branded podcasts to build more authentic and effective connection with customers,” explained Scott Dorsey, Managing Partner at High Alpha. “We are thrilled to be partnering with Lindsay and her team to build the first podcast platform for B2B marketers.”
