CAVU Consumer Partners, a consumer-focused investment firm, announced it has closed its fifth fund, CAVU Consumer Partners V, LP, with $325 million in total commitments, surpassing its $275 million target. The oversubscribed fund represents a meaningful increase over the firm’s prior 2021-vintage vehicle and brings total assets under management to just under $1.4 billion.
The Los Angeles-based firm said Fund V received strong backing from existing investors, with more than 90% of limited partners recommitting, alongside a selective group of new institutional investors, including asset managers, family offices, and endowments.
The close follows a string of notable portfolio exits in 2025 that underscore the firm’s brand-led approach to investing. Among them were the sale of modern soda brand Poppi to PepsiCo and clean beauty brand OSEA to General Atlantic. CAVU is also a significant early investor in Once Upon a Farm.
CAVU invests in consumer brands at key inflection points, targeting both growth-stage opportunities and earlier-stage investments and incubations. The firm focuses on categories including food and beverage, beauty and personal care, pet, and wellness, backing brands that aim to reshape legacy categories as consumers increasingly demand healthier, more transparent products aligned with modern lifestyles.
Founded in 2015, CAVU has built its strategy around the belief that the consumer sector is undergoing a structural shift, with innovation-led brands gaining share as traditional cost-cutting and price-driven growth strategies lose effectiveness. The firm supports its portfolio companies through a dedicated in-house platform called UNCOMMON, which provides brand-building, go-to-market, and talent support alongside a long-term, disciplined investment approach.
CAVU was founded by Rohan Oza and Brett Thomas. The firm describes its mission as investing in high-growth consumer brands to democratize healthy living for consumers and their families.
KEY QUOTES
“Consumer investing is our passion, and this fundraise reinforces our belief that the most compelling opportunities are being built at the intersection of culture, wellness, and real consumer value. We’re incredibly grateful for the continued conviction from our longstanding partners and excited to welcome new investors who share our view of where the landscape is headed.”
Brett Thomas, Managing Partner And Co-Founder Of CAVU Consumer Partners
“For years, consumers have been asking for better — cleaner ingredients, greater transparency, and brands that genuinely improve everyday life. What’s changed is that those expectations are now being met at scale, with growing support from retailers, strategic buyers, and regulators. The thesis we had at CAVU’s inception has only accelerated, and we’re proud to be at the forefront of this transformation.”
Rohan Oza, Managing Partner And Co-Founder Of CAVU Consumer Partners
