Centerfield, a leader in technology-driven customer acquisition, has expanded its reach by acquiring ConsumerVoice, a digital commerce platform known for connecting consumers with top-rated products and services.
This strategic move combines Centerfield’s proprietary technology and extensive digital brands with ConsumerVoice’s influential websites, ConsumerVoice.org and BuyersReport.org, creating new opportunities for growth and innovation in the digital marketing industry.
ConsumerVoice is recognized for its ability to curate and promote consumer products across a range of categories, leveraging its platform to engage and inform audiences actively seeking trusted recommendations. By integrating ConsumerVoice, Centerfield enhances its capability to serve leading brands in over a dozen new market categories, building on its foundation of core marketing and sales technologies. Centerfield’s Dugout platform is central to this effort, utilizing advanced algorithms and data-driven insights to reach more than 200 million in-market consumers each year. This technology enables consumers to make informed purchasing decisions in various areas, including residential services, business solutions, insurance, e-commerce, and beyond.
The deal not only strengthens Centerfield’s portfolio but also accelerates the ability to drive scalable purchases for its clients. ConsumerVoice’s proven expertise in digital commerce will be leveraged to expand the reach and effectiveness of Centerfield’s current offerings, allowing both companies to grow faster and serve more brands. Since Centerfield’s acquisition by Platinum Equity, this marks the sixth successful add-on, reflecting Centerfield’s commitment to growth through strategic partnerships and acquisitions.
By joining forces, Centerfield and ConsumerVoice are poised to deliver exceptional customer acquisition and digital commerce experiences, further cementing Centerfield’s reputation as an industry powerhouse headquartered in Los Angeles and recognized for its innovative approach to digital marketing.
Advisor: Vista Point Advisors acted as the exclusive financial advisor to ConsumerVoice.
KEY QUOTES:
“ConsumerVoice is an innovative business that allows Centerfield to serve leading brands in more than a dozen new categories. In addition to offering Centerfield’s core capabilities to ConsumerVoice customers, we are excited for their digital commerce capabilities to expand the business of our current clients.”
Kris Barton, CEO of Centerfield
“Our team has achieved significant scale over the past several years in all types of service and commerce categories. By partnering with Centerfield we will be able to grow faster and leverage our platform for more brands.”
Dylan Ramsey, Co-Founder and CEO of ConsumerVoice
“Centerfield continues to be a powerful platform for growth, and we’re excited to support its expansion into new audiences and channels. We remain focused on identifying strategic acquisitions that enhance Centerfield’s ability to deliver exceptional customer acquisition outcomes for top-tier brands.”
Platinum Equity Co-President Jacob Kotzubei and Managing Director Matthew Louie
