CentSight announced the public launch of its AI-native financial intelligence platform for small and mid-sized businesses. The company also announced that it has raised $1.5 million in pre-seed funding from Mudita Venture Partners. CentSight was built in partnership with Mudita Studios, Mudita’s company creation engine.
CentSight is designed to help SMB owners read their books, ask financial questions in plain English, identify issues early, and gain CFO-grade clarity without hiring a full-time or fractional CFO.
The platform connects directly to financial tools that businesses already use, including QuickBooks Online and bank accounts through Plaid. Business owners can ask questions about cash flow, expenses, revenue, profitability, runway, margins, and other financial trends without digging through spreadsheets or waiting for month-end reports.
CentSight was founded by Gerald Hetrick, a longtime operator and entrepreneur who previously founded Able, which was acquired by Bullhorn in 2023. Hetrick also works as an EOS Implementer and has nearly 30 years of experience as a founder, executive, board member, and operator.
The company is focused on addressing a common challenge for SMB owners: having access to financial data but lacking clear, timely guidance on what the numbers mean and what actions to take.
CentSight’s platform includes plain-English financial Q&A, direct integrations with accounting and bank data, CFO-grade answers with supporting numbers, real-time dashboards, and AI-native intelligence designed for SMB financial decision-making.
A core feature of the platform is Signals, CentSight’s proactive alert system. Signals continuously monitors financial data connected through QuickBooks and Plaid and flags issues that need attention before a business owner knows to ask about them.
Signals can identify issues such as an emerging cash gap, a customer falling behind on payment, a vendor category increasing unexpectedly, narrowing margins, or expense patterns moving outside the norm. The goal is to give owners a specific business prompt backed by financial data while there is still time to act.
CentSight is launching as many SMBs seek practical AI tools that solve operational problems. The company said its platform is designed to help owners move from delayed reporting and gut-instinct decision-making to real-time financial visibility and action.
CentSight is based in Lakewood, Ohio, and is now available for early access.
KEY QUOTES:
“Too many good businesses run blind, not because the owners aren’t smart, but because the answers have always been locked behind a CFO they can’t afford. So, they stay stuck as they have plenty of data, but no real direction. We built CentSight to move owners from blind to clear to decisive, making them fluent in their own finances so they can act with confidence instead of crossing their fingers. The whole idea is to run your company on answers, not anxiety.”
Gerald Hetrick, Founder and CEO of CentSight
“CentSight is solving a problem that every operator understands immediately. Business owners do not need another spreadsheet or static dashboard. They need trusted, real time financial intelligence that helps them make better decisions faster. Gerald has lived this problem as a founder, operator, and advisor, and CentSight brings together the product vision, AI capability, and market timing needed to make CFO grade clarity accessible to a much larger group of businesses.”
Sandy Schwartz, Managing Partner at Mudita Venture Partners
“Most owners are not lacking data. They have bank accounts, accounting systems, spreadsheets, reports and advisors. What they are missing is a clear answer when they need to make a decision. CentSight turns that data into guidance they can actually use.”
Gerald Hetrick, Founder and CEO of CentSight
