- Cere Network recently announced it raised strategic funding from Binance Labs, Arrington XRP Capital, and NEO Global Capital
Cere Network announced it has raised strategic funding from Binance Labs, Arrington XRP Capital, and NEO Global Capital for launching the world’s first blockchain Customer Relationship Management (CRM) and Customer Data Platform (CDP) ecosystem.
The Cere Network solution essentially unlocks customer trapped within existing monolithic and disparate CRM/CDP systems by capturing the entire customer journey on the blockchain. And it provides an open microservices platform for secure data collaboration and integration between businesses and vendors.
“Today’s incumbents are not only expensive and inefficient, but it’s also difficult for businesses to extract clear customer insights across disparate CRM systems,” said Cere Network co-founder and CEO Fred Jin. “Our mission with Cere Network is to leverage blockchain to empower businesses to have control over their own data and unlock the potential of collaborative microservices on top of the un-siloed user data.”
Cere Network’s technology captures user activity data, which is stored onto a secure and decentralized system integrated with Cere blockchain and can be accessed by businesses or vendors using permissioned proxy keys via Cere’s microservices platform.
“An on-demand, crowdsourced marketplace is the ultimate solution for businesses to acquire better customer insights and Cere is leveraging blockchain technology to build out this data-sharing ecosystem,” added TechCrunch founder and Arrington XRP Capital partner Michael Arrington. “We are confident that Cere can become the premier blockchain CRM ecosystem platform for seamlessly integrating brand, application, and user data.”
Arrington XRP Capital is a digital asset management firm in blockchain-based capital markets that Arrington manages with former TechCrunch executive Heather Harde.
Cere’s ecosystem will not only facilitate the ability to execute secure user data sharing and direct user acquisition between businesses and brands but provides tremendous collaboration potential and extensibility on top of sharable encrypted customer datasets for the first time.
And Cere’s tokens (CERE) are going to be used by all participants of the marketplace to provide and to pay for services within the ecosystem as well as serving as an economic incentive for running blockchain network nodes and data nodes.
“The Cere Network team has made tremendous progress in a short period of time,” explained Ella Zhang — the Head of Binance Labs. “With growing interest from investors and a number of integrations already in progress, Cere Network is proving to become one of the first major on-ramps for brands, apps, and other enterprise assets onto the blockchain. We look forward to working closely with Cere to build this ecosystem and will have more news to share about its integration with Binance Chain soon.”