Cerity Partners Onboards $4.1 Billion AUM Firm Prio Wealth

By Amit Chowdhry • Today at 7:16 AM

Cerity Partners, a leading independent wealth management firm in the U.S., announced that it is merging with Prio Wealth, a Boston-based wealth management firm. This deal will expand Cerity Partners’ comprehensive wealth advisory services across family and generational wealth planning, financial and retirement planning, and investment management services.

Prio Wealth will add $4.1 billion in AUM to Cerity Partners and will operate under the Cerity Partners name.

Echelon Partners worked as the exclusive financial advisor to Prio Wealth, and Buchalter provided legal counsel.

KEY QUOTES:

“Partnering with Prio Wealth reinforces our commitment to delivering integrated, personalized, and diversified wealth advisory solutions that address every aspect of our clients’ financial needs. Prio’s highly credentialed and experienced team will allow us to continue providing exceptional services, while building our presence in Boston, a market that continues seeing strong demand for best-in-class wealth management capabilities. We’re delighted to welcome our new partners and colleagues to our partnership.”

– Claire O’Keefe, Partner & Head of Partner Development at Cerity Partners

“For over three decades, we’ve remained steadfast in our mission of helping clients gain confidence and control of their financial lives by not only focusing on what they’re invested in, but what they’re investing for. Merging with Cerity Partners will allow us to continue building on our mission, while providing clients with expanded access to financial advisory solutions and strategies to bring their money and life into sync.”

– John Bratschi from Prio Wealth