Cetera Financial Group has acquired Matkovic Financial Group, an independent practice overseeing approximately $135 million in assets, as part of its continued expansion of its registered investment advisor platform.
The Indianapolis-based firm specializes in wealth management and tax planning and has maintained a longstanding affiliation with Avantax, a community within Cetera’s broader network. Following the transaction, the firm will join the Avantax Planning Partners community under Cetera’s RIA model, ensuring continuity for clients and team members while opening new growth and succession planning opportunities.
Led by Mark J. Matkovic, CPA, CFP, the firm’s transition reflects a strategic decision to remain within the Cetera ecosystem while gaining access to enhanced operational support, scalability, and long-term business planning solutions.
This acquisition marks the third addition to Cetera’s RIA and Branches channel in 2026. The channel, launched in June 2025, serves independent RIAs, Cetera-owned RIA businesses, and supported independence branch models, forming a core component of the company’s multi-channel growth strategy.
Cetera Financial Group supports approximately 12,000 financial professionals and institutions and, as of December 31, 2025, manages around $640 billion in assets under administration and $294 billion in assets under management.
KEY QUOTES:
“As we explored options for the future of Matkovic Financial Group – for the good of our clients, team members and business – it quickly became clear that keeping our business within the Cetera network and Avantax community was the best option. This partnership provides continuity for our business, clients and team, and we look forward to serving clients in collaboration with the Avantax Planning Partners team. In addition, we appreciate the succession solutions options and flexibility we now have – these greatly benefit our clients, business and team members and we are confident we would not have found them anywhere else.”
Mark J. Matkovic, CPA, CFP, Leader Of Matkovic Financial Group
“Matkovic Financial Group represents the latest example of financial advisors seeking greater flexibility in serving their clients, while shedding the operational aspects of running their business. Mark and team are a shining example of how wealth management and tax planning are intertwined and complementary, and we know his team will find a powerful home at Avantax Planning Partners. After a longtime affiliation with Avantax, we are pleased to keep Mark and his team within the Cetera network – underscoring our ‘forever home’ value for advisors to affiliate their businesses here across the entire spectrum of their professional lifecycles.”
Jen Hanau, RIA And Branches Channel Leader At Cetera Financial Group
