Cetera Financial Group announced that First Citizens State Bank has entered into a network agreement with Cetera Financial Institutions to support and grow its investment program, First Citizens Investment Services.
Based in Whitewater, Wisconsin, First Citizens State Bank operates four branches in three Wisconsin cities and holds about $465 million in assets as of September 30, 2024. And First Citizens State Bank was founded as the First National Bank of Whitewater just months after enacting the National Banking Act of 1863. After surviving the Great Depression, the bank merged with Citizens State Bank in 1931 to become First Citizens State Bank.
Cetera Financial Institutions is a community within Cetera Investment Services supporting the investment programs of over 450 banks and credit unions. And Cetera Investment Services is celebrating its 40th anniversary in 2024, and with nearly 70 renewals signed through October 2024, Cetera Financial Institutions’ current retention rate is 99% for all institutions.
KEY QUOTES:
“We are pleased to welcome a bank with as rich a legacy as First Citizens State Bank to the Cetera family. We can already see how well this bank’s culture fits within our own and we look forward to helping First Citizens State Bank grow and enhance its already thriving investment program.”
- LeAnn Rummel, president and CEO of Cetera Investment Services
“In Cetera, we’ve found the same excellent customer service and experience that we expect to pass down to our own clients. We know that Cetera Financial Institutions’ small firm feel combined with the backing of Cetera’s unparalleled technology and tools will help us efficiently manage and service our clients’ needs. Their reputation supporting bank programs gives us all the more confidence that we have made the right move for the future of First Citizens Investment Services.”
- Nate Parrish, president of First Citizens State Bank
