Cetera Financial Group, one of the nation’s leading wealth management firms, announced that King Financial Network (KFN), a Manalapan, New Jersey-based multifamily office managing more than $1.1 billion in assets under administration, has joined Summit Financial Networks, one of Cetera’s communities within the Cetera Advisor channel.
The 14-person team, led by founder Jim King Jr. and partners Tony Kelly and A.J. Vignola, transitioned from Commonwealth Financial Network (Commonwealth) in a strategic move aimed at deepening client relationships and leveraging Cetera’s advanced technology and support platform.
Jim King cited Commonwealth’s acquisition by LPL as an “inflection point” that prompted KFN’s search for a new broker-dealer offering both strong infrastructure and a relationship-driven culture. After extensive due diligence, which included meetings with more than a dozen firms, KFN selected Cetera for its people-first approach, technology, and shared commitment to client service.
Under Cetera, King Financial Network gains access to the firm’s full suite of advisor growth resources, including its award-winning GrowthLine marketing program, Growth360 business insights, and a Regional Growth Team that provides personalized support for business planning and development.
The partnership will enable KFN to continue offering multidisciplinary services under one roof, including tax planning, financial planning, estate strategies, and insurance services, while enhancing efficiency and scalability.
Cetera Wealth Management President Todd Mackay praised KFN’s addition to the network, emphasizing that the firm’s culture of care and professionalism aligns closely with Cetera’s mission to empower advisors through a community-driven model that balances independence with robust institutional support.
With this addition, Cetera strengthens its position as a premier advisor hub supporting approximately 12,000 financial professionals across five affiliation channels. As of June 30, 2025, Cetera’s network manages more than $590 billion in assets under administration and $263 billion in assets under management.
KEY QUOTES:
“We’re proud of our client relationships and feel Cetera is the best fit moving forward.”
— Jim King Jr., Founder, King Financial Network
“We’re grateful for everything Commonwealth has done for us. CEO Wayne Bloom and his outstanding team helped us grow in 10 years from $108 million in assets to over $1.1 billion.”
— Jim King Jr., Founder, King Financial Network
“I love that Cetera focused on service and their expertise in different areas, which mirrors how we conduct our business at KFN. We are also looking forward to Cetera’s advanced technology and maintaining Fidelity’s NFS for custody and clearing.”
— Jim King Jr., Founder, King Financial Network
“For me, Cetera is very much about the people. Meeting with Cetera executives made me feel very comfortable about the executive access and the relationships we’re going to build together. There’s mutual respect and we can be very direct knowing we’re looking to grow together and offer our clients the best service possible. We’re confident Cetera is the right long-term partner for our clients.”
— Tony Kelly, Partner, King Financial Network
“We emphasize the importance of having a multidisciplinary team all under one roof, being able to provide comprehensive wealth management services, from tax and financial planning to estate and insurance services.”
— A.J. Vignola, Partner, King Financial Network
“Jim is passionate about caring for clients and his team. It shows in every conversation we have. We’re making the big feel small for Jim with personalized service and access to the technology, expertise, advisory solutions and resources of Cetera as a sizable company. I strongly believe the KFN team will thrive within Cetera and the boutique atmosphere of Summit.”
— Todd Mackay, President, Cetera Wealth Management
