Champion, an AI-based customer advocacy platform, announced the closing of an oversubscribed $3.3 million seed round led by Flyover Capital, with continued investment from High Alpha and participation from Bread & Butter Ventures and Stage 2 Capital. This funding will accelerate Champion’s mission to drive efficient growth for businesses by identifying and activating their hidden customer advocates.
Champion helps marketing, sales, and success teams drive measurable growth through referrals, references, and expansion opportunities. Founded by industry veterans Jeff Reekers (CEO), Gianna Scorsone (COO), and Courtney Crispin (CTO) as part of High Alpha’s Venture Studio, Champion’s platform uses AI to enhance, not replace, human interactions.
This $3.3 million investment will enable Champion to deepen its AI infrastructure to enhance platform capabilities; expand go-to-market across the enterprise; and grow and support the customer marketing community through education and advocacy.
KEY QUOTES:
“The future of B2B marketing is customer-first. Buyers are tired of generic messages and impersonal tactics. They want to hear from real people who have used the product or service they’re researching. This desire will drive the rise of customer marketing as a core function in every B2B company, and Champion empowers those marketers to deliver results at scale.”
– Champion CEO Jeff Reekers
“Champion’s rapid market traction underscores the critical need for platforms that can harness the power of customer advocacy to drive growth. With a stellar team at the helm, we are confident Champion is poised to lead this market shift.”
– Patrick Berry, Principal at Flyover Capital
“As more companies look for ways to grow efficiently and scale human connection and authenticity, we believe Champion will fundamentally change the role customer marketing plays in organizations. We’ve been thrilled to back Champion from the start, and are excited to continue supporting their mission and talented team.”
– Eric Tobias, Partner at High Alpha
