ChangeEngine, an internal marketing and people design platform that enables companies to deploy best-in-class programs without requiring employees to log in to separate systems, has raised $10 million in Series A funding. This funding round was led by Threshold Ventures and joined by Struck Capital and Bonfire Ventures. And ChangeEngine also welcomed Josh Stein and Adam Struck to its Board of Directors.
The funding round will help ChangeEngine support hiring efforts across all functions. ChangeEngine is a transformative platform that brings Marketing & People teams together in one place for the first time, making heroes out of HR practitioners who have been aspiring to showcase their contributions to achieving company goals.
Everyone can relate to receiving bad company communications or worse a lack thereof. And by treating employees like internal customers, ChangeEngine syncs with employee data, creates persona segments for targeted communication, aligns visual content with brand identity, and offers a suite of AI creator tools alongside a curated template library for launching workplace initiatives effectively.
This funding will accelerate ChangeEngine’s growth across several key areas with the mission of empowering People leaders, a widely underserved buyer persona. And the company will strategically expand its operations by recruiting top talent across all departments globally. The funding will be used for platform innovation, including people analytics, manager insights, enhanced AI workflows, employee recognition, and self-signup tools designed to create delightful employee experiences without purchasing multiple-point solutions.
These four founders were friends and colleagues for over a decade before starting ChangeEngine, the third SaaS product they’ve brought to market. And with 60+ years of combined experience at the intersection of Marketing & People tech, they launched the platform in May 2022 and 5x’d their ARR in the past year. In tandem, the founders built an Advisory Network of high-caliber industry practitioners who have fueled innovation for new platform enhancements and modules aligned with disruptive industry trends.
KEY QUOTES:
“Large enterprise companies have internal marketing/design resources and Centers of Excellence dedicated to each employee-facing initiative. It’s hard for smaller companies to keep up with such lean teams and limited resources. That’s why we’ve built an industry-agnostic solution where any company can leverage the best practices we’ve learned from market leaders without breaking the bank.”
– ChangeEngine CEO Andrew Higashi
“The problem clicked right away when we first met the founders. The same evolution we saw with CMOs in the past twenty years is now happening with CHROs. Companies have been suffering from a lack of communication infrastructure for too long. They’re competing for their employees’ attention, and communications need to look as beautiful internally as they do externally instead of clip art from the early 2000s.”
– Threshold Partner Josh Stein
