Chartbeat Raises Strategic Growth Funding From Bain Capital

By Amit Chowdhry • Oct 13, 2024

Chartbeat, a leading media software platform and a portfolio company of Cuadrilla Capital announced that it has received a strategic growth investment from Bain Capital’s Private Credit Group. And Bain Capital will join Cuadrilla as an institutional investor in Chartbeat.

Chartbeat provides an end-to-end media operations software platform. And the Chartbeat platform provides content analytics and revenue management software across the digital media landscape that increases audience engagement and loyalty, informs editorial decision-making and accelerates advertising and subscription revenue growth. Plus, Chartbeat is trusted by over 1,000 organizations including The Walt Disney Company, Warner Bros. Discovery, NewsCorp, Hearst, and The New York Times and used in 70 countries.

Since Cuadrilla’s acquisition of Chartbeat in 2022, Chartbeat completed two acquisitions (Lineup Systems and Tubular Labs) to create one of the industry’s deepest media operations SaaS platforms. And the additional funding from Bain Capital will empower Chartbeat’s continued investments in product innovation and pursuit of additional complementary acquisitions, enhancing the company’s market leading position.

Lincoln International worked as financial advisor and Alston & Bird LLP worked as legal advisor to Chartbeat and Cuadrilla. Proskauer Rose LLP worked as legal advisor to Bain Capital.

KEY QUOTES:

“Since acquiring Lineup Systems and Tubular Labs last year, we’ve worked to unite all three products into a single platform to maximize both reach and revenue for our clients, the largest media organizations in the world. We are excited to bring these solutions to market as a fully integrated platform to deliver greater value across editorial, analytics, sales and finance. Expanding our partnership to include Bain Capital, a firm with deep software and media expertise, alongside Cuadrilla, provides us with additional resources to fuel our growth and deliver the innovations our clients have come to expect from us.”

-John Saroff, CEO at Chartbeat

“Chartbeat has established a leading, differentiated position in the media operations software space because they consistently and effectively deliver an exceptional user experience to digital publishers. We look forward to contributing our deep, cross-platform experience and insight in SaaS to accelerate Chartbeat’s growth and innovation. Together with John, Chartbeat’s team, and Cuadrilla, we are aligned with the company’s mission of creating lasting value for media organizations.”

-Brad Charchut, Partner, and David Healey, Director, at Bain Capital Credit

“In the two years since we backed Chartbeat, they’ve completed two acquisitions, created a category-defining solution suite and more than tripled in size – all against the backdrop of a challenging macroeconomic environment. We are thrilled with Chartbeat’s progress and are equally as excited to welcome Bain Capital as a capital partner to help accelerate Chartbeat’s growth and innovation roadmap.”

-Jonah Sulak and Vikram Abraham, Co-Founders and Managing Partners at Cuadrilla