Wholesale Grocery Delivery Company Cheetah Raises $36 Million

By Dan Anderson ● Apr 29, 2020
  • San Francisco-based female-led startup Cheetah announced it raised $36 million in Series B funding led by Eclipse Ventures

San Francisco-based female-led startup Cheetah announced it raised $36 million in Series B funding led by Eclipse Ventures with participation from ICONIQ Capital, Hanaco Ventures, and Floodgate Fund. And this funding brings the company’s total to $66 million since the company was founded in 2015.

Launched in 2015 by Na’ama Moran, Christopher Elliott, Alon Har-Tal, and Vincent Matranga, Cheetah is known for offering transparent pricing to consumers, independent restaurants, and small businesses with next-day and contactless delivery for orders placed through its mobile application. Using a fleet of refrigerated trucks, Cheetah delivers everything from bakery items to beverages, dairy, meat, poultry, seafood, fresh produce, condiments, snacks, and cleaning supplies. 

The company originally launched as a wholesale delivery service for restaurants and small businesses. And Cheetah was able to quickly build on its existing technology foundation the week prior to California’s shelter-in-place order by launching a direct-to-consumer service called Cheetah For Me. 

This service gives local residents and small businesses in the Bay Area safe access to essential food and supplies at competitive wholesale prices. And consumers simply order through the mobile app and pick up the next day from one of Cheetah’s designated drive-through locations.

Key Quotes:

“This pandemic has shed light on how technology can be used to quickly adapt core services within the food industry like delivery, fulfillment, and supply chains. Cheetah’s team has demonstrated agility and ingenuity on behalf of their customers, and the resiliency of building a technology-centric operation. The company’s vertical integration and technology stack have enabled them to accommodate changing buyer behavior as food supply chains shifted from a focus on commercial operations to consumer homes.”

-Lior Susan, founder and Managing Partner at Eclipse

“The positive feedback from the community has been overwhelming. This funding allows Cheetah to build on our strong foundation and expand essential services directly to the consumer. Now, we can provide even more people with the food and supplies they need in a safe and cost-effective way, throughout this crisis and beyond. Our purpose has always been to help independent restaurants thrive. Now we are helping communities thrive.”

-Na’ama Moran, co-founder and CEO at Cheetah