Choice, a Czech-Polish SaaS startup focused on restaurant management and customer engagement, has raised $7.1 million in a new funding round led by Alea Capital Partners. The round also included participation from Smartlink Partners, along with existing Czech investors Reflex Capital and J&T Ventures.
With this latest raise, Choice has now secured a total of $11.6 million in funding to date, reflecting continued investor confidence in its all-in-one platform for digitizing restaurant operations and customer interactions.
The company provides subscription-based software that enables restaurants to build their own digital presence, including websites with integrated menus, online ordering, table reservations, and payment capabilities. In addition, the platform includes marketing tools designed to help restaurants improve communication with customers and drive repeat visits.
Choice plans to deploy the new capital primarily toward accelerating growth, with a focus on expanding its loyalty program capabilities, advancing AI-based automation features, and enhancing marketing tools. These investments are intended to help restaurants better understand customer behavior and increase retention.
The company has already reached a significant financial milestone, achieving operating profitability in October 2025 while surpassing $5 million in annual recurring revenue. Looking ahead, Choice aims to double this ARR in 2026 as it continues to scale.
Geographically, Choice has established strong traction in Ukraine, the Czech Republic, and Poland. The company is now evaluating further expansion into Portugal, Spain, and Italy, with longer-term plans targeting France, Germany, and the Netherlands.
By positioning itself as a front-office operating system for restaurants, Choice is aiming to consolidate customer-facing tools into a single platform, offering an alternative to fragmented solutions and traditional point-of-sale systems.
