Chord Commerce, a Customer Data Platform (CDP) platform built for commerce, announced it has raised $5.5 million to expand its AI-powered data and marketing platform. The funding round was led by M13, with participation from Act One Ventures and GR0 Capital. The funding will help Chord grow its customer base and further develop its AI orchestration platform.
But unlike traditional CDPs that store data, Chord combines AI-powered insights, attribution, and activation, eliminating the need for extra tools or manual analysis. And Chord’s AI-driven intelligence helps commerce brands make faster and more informed decisions and execute real-time marketing strategies, all within a single platform. This enables brands to reduce manual work, improve targeting, and make more informed marketing decisions, without the high costs of complex data infrastructure or additional point solution software.
Chord is the only CDP purpose-built for commerce that turns data into immediate marketing actions, eliminating delays, engineering dependencies, and fragmented tools. Its AI understands the unique challenges of retail brands, helping them optimize performance across channels, predict customer behavior, and drive revenue with precision.
Brands utilizing Chord have already seen a 20% increase in marketing ROI and a 2x increase in campaign velocity. By unifying data collection, AI-based insights, and marketing orchestration in a single platform, Chord enables brands to execute smarter marketing strategies in real time. On average, Chord reduces time-to-insight from weeks to minutes, enabling brands to act in real time and maximize the value of their first-party data.
KEY QUOTES:
“Marketing teams don’t just need data—they need answers. I founded Chord with a deep commitment to commerce, aiming to help brands unlock the full potential of their first-party data. Today, we’ve built a platform that delivers real-time insights and AI-powered marketing intelligence—without the complexity of traditional data tools. This investment allows us to continue making data-driven marketing more accessible, efficient, and impactful for modern brands.”
- Bryan Mahoney, Co-Founder & CEO of Chord
“Chord isn’t just another CDP—it’s an AI-powered marketing co-pilot that gives marketers real-time intelligence and smart recommendations to carry out their campaigns, all made possible by their focus on building the most reliable data platform available. Bryan is one of the most well-regarded technologists in e-commerce, with over two decades of experience building new technologies for merchants. We’re excited to support him and his team as they redefine what’s possible for e-commerce marketers in the age of AI.”
- Brent Murri, Partner at M13
