Choreo announced it has agreed to purchase all of the assets of Northeast Financial Group and Herbein Financial Group, two Pennsylvania-based registered investment advisers with a combined $1.3 billion in client assets, substantially, in a deal subject to customary closing conditions.
The firms are headquartered in Allentown and Reading, respectively. Choreo said the transaction will expand its East Coast presence and deepen its ability to deliver coordinated tax planning and wealth management for business owners and other “business builder” clients.
Herbein Financial Group was formed a little over two years ago through a joint venture between Northeast Financial Group and Herbein LLP, pairing a wealth management firm with an accounting firm.
Josh Laychock, who leads both Northeast Financial Group and Herbein Financial Group, is expected to continue leading the teams following closing. Choreo said it will add 12 full-time employees as part of the transaction, including six financial advisors.
Choreo serves more than 7,000 clients and has approximately $27.2 billion in assets under management and advisement as of December 2024, operating from more than 40 locations nationwide.
KEY QUOTES:
“Northeast Financial Group and Herbein Financial Group are strong advisory businesses with deep roots in Pennsylvania. We’re excited about our agreement and look forward to welcoming their teams to Choreo upon closing. They share our focus on business builders and the real-world planning work that comes with running a company, building wealth and preparing for what’s next. Together, we’ll be able to bring clients more depth, coordination and support without losing the local relationships that matter.”
Jason Van de Loo, CEO, Choreo
“Business owners are navigating a more complex planning environment, with tax policy uncertainty, changing markets and higher expectations for integrated advice. Joining Choreo will give our team added scale, broader capabilities and a platform built to deliver coordinated planning without losing the client-first culture we value. We are excited to begin this next chapter after closing.”
Josh Laychock, Leader, Northeast Financial Group And Herbein Financial Group
