How ChurnZero Helps Subscription Businesses Fight Customer Churn

By Annie Baker ● May 9, 2019


Photo: ChurnZero

ChurnZero is an Arlington, Virginia-based real-time customer success platform. Founded in 2015, ChurnZero has modernized and empowered customer success, account management, and customer marketing teams to proactively engage with customers in an on-going and automated way to work business outcomes.

Recently, ChurnZero announced it raised $7 million in Series A funding led by Baird Capital. Existing investors Grotech Ventures, Middleland Capital, Charlottesville Angel Network, and Center for Innovative Technology also participated in this round. Including this round, ChurnZero has raised a total of $10 million.

What does ChurnZero do? ChurnZero’s solutions help subscription businesses fight customer churn, expand current accounts, increase product adoption, and optimize the overall customer experiences.

This funding round is going to be used for supporting all of ChurnZero’s efforts. And the team is going to invest in growing the customer success ecosystem, accelerate and deepen product development in the ChurnZero platform, and support customer-facing teams in delivering the best customer success and support among peers.

“Building a Customer Success platform that integrates data and customer touchpoints from a myriad of sources, generates insights and analytics, and kicks off workflows and communications is a tough technical project and is a proud achievement for our team,” said ChurnZero co-founder and CEO You Mon Tsang. “But our real achievement is creating a happy and successful customer base. Our growth has been a testament to our efforts so far and I am thrilled to have Baird Capital as partners to invest further in the company and in the ecosystem.”

In conjunction with this funding round, Joanna Arras of Baird Capital has joined ChurnZero’s board. Arras pointed out that “customer success is a persistent issue for companies in a variety of industries.”

“At Untappd, we pride ourselves in delivering great Service and Customer Success to our brewery, restaurant and retail customers and we have been blown away with ChurnZero’s level of Customer Success as well as the care and thought they put into their product,” added Untappd’s VP of Customer Success Jeremy Jeffers. “We have seen a large improvement on the level of customer touchpoints our Customer Success Managers are able to do today versus before and we have seen a massive increase in retention for our small and medium-sized accounts.”

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