Cimpress has signed a definitive agreement to acquire SAXOPRINT and viaprinto from CEWE Stiftung & Co. KGaA, adding two customer-focused brands to its PrintBrothers segment of upload and print businesses. The tuck-in acquisition will grow Cimpress’ manufacturing capabilities in Germany and is expected to close in the first half of fiscal year 2027, subject to customary closing conditions including antitrust approval. Financial terms were not disclosed.
SAXOPRINT, based in Dresden, is known for high-quality, low-cost production of flyers, booklets, brochures, catalogs, and magazines for business customers. viaprinto, based in Münster, serves business customers through an intuitive user experience and value-added services as a reseller. Together, the two businesses generated €89.6 million in revenue in calendar year 2025 with approximately 10% EBITDA margins.
Cimpress said it has clear near-term plans to drive significant synergies through cross-Cimpress fulfillment, with multiple Cimpress businesses expected to leverage SAXOPRINT’s production capabilities and SAXOPRINT sourcing other products from Cimpress’ focused production hubs across Europe. The company said those synergies, combined with other near-term cash generation opportunities and SAXOPRINT’s standalone cash flow, are expected to generate base case returns on capital well in excess of 20%. Leadership team members of Cimpress’ PrintBrothers segment are expected to co-invest alongside Cimpress and purchase a minority ownership interest in the acquired businesses.
For CEWE, the divestiture follows what the company described as a “best-owner” principle, allowing it to direct its full energy toward photo finishing, where it holds a leading market position.
KEY QUOTES:
“This tuck-in acquisition by our PrintBrothers segment extends Cimpress’ deep expertise and scale advantages in manufacturing, improving our ability to help millions of business customers build brands, stand out and grow via customized physical marketing products and branded merchandise. Those synergies, other near-term cash generation opportunities, and SAXOPRINT’s standalone cash flow are expected to generate base case returns on capital well in excess of 20%.”
Robert Keane, Founder, Chairman and CEO, Cimpress
“This sale follows the ‘best-owner’ principle. We have a strong commercial online print business, but we believe its future potential is best realized under an owner like Cimpress, whose entire strategy aligns very closely to COP’s focus and capabilities. This allows CEWE to direct its full energy toward photo finishing, where we have built a leading position.”
Thomas Mehls, CEO, CEWE
