Citi Wealth announced a strategic agreement with Advyzon Enterprise Solutions and Advyzon Investment Management to deliver a Global Unified Managed Account program for its clients, marking a significant step in expanding its personalized advisory capabilities across its global footprint.
The Global UMA Program will serve clients across Citi Private Bank, Wealth at Work, and Citigold and Citigold Private Client segments, spanning North America, Latin America, EMEA, and Asia-Pacific. The initiative is designed to modernize Citi Wealth’s investment offering by consolidating a wide range of solutions into a single, unified platform.
Citi Wealth currently provides access to exchange-traded funds, mutual funds, separately managed accounts, and alternative investments. The new UMA structure brings these offerings together into one account, enabling greater flexibility and personalization while incorporating insights from the firm’s Chief Investment Office.
The platform will feature multi-currency capabilities, access to both traditional and alternative investments, and support for onshore and offshore structures, along with Citi’s home office portfolios. It will also integrate Citi Portfolio Solutions powered by BlackRock, further enhancing portfolio construction and management capabilities.
The program is expected to simplify the client experience through streamlined account opening, a unified 360-degree account view, a single client agreement and fee structure, and enhanced reporting capabilities.
Advyzon was selected following a competitive process for its scalable, AI-enabled Turnkey Asset Management Program platform, which includes capabilities such as model management, direct indexing, portfolio modeling, rebalancing, trading, billing, and reporting.
The initial rollout of the Global UMA Program is expected to begin in the fourth quarter of 2026.
KEY QUOTES:
“Citi Wealth is excited about our strategic partnership with Advyzon to further enhance our differentiated global advisory offering to clients around the world. We believe that this is truly an industry innovation and a unique investment program, considering the global reach and combination of capabilities. Clients will be able to access the power of ‘One Citi’ and the breadth of our investment capabilities in a simplified and personalized investment program – enabling high levels of transparency and improved client outcomes. This Program, powered by Advyzon’s leading agile and artificial intelligence powered technology, will streamline many aspects of Citi Wealth’s core advice offerings and significantly improve the overall investment experience for clients.”
Keith Glenfield, Head Of Investment Solutions, Citi Wealth
“We’re proud to partner with Citi Wealth on creating one global advisory platform that unites prospecting, account opening, unified management account/household, client reporting and custodial capabilities. Trusted by more than 2,500 wealth management firms, our unified platform is built to scale, and we look forward to delivering personalized, scalable UMA capabilities and investment solutions to Citi clients worldwide.”
Hailin Li, Founder And CEO, Advyzon
