ClarityCheck is a phone number verification and reverse lookup service designed to help users identify unknown callers, uncover associated social media profiles, and detect potential fraud or spam. Pulse 2.0 interviewed ClarityCheck Managing Director Ihor Herasymov to learn more.
Ihor Herasymov’s Background
Could you tell me more about your background? Herasymov said:
“I began my career at Ernst & Young before moving into investment banking, where I focused on private equity transactions and early-stage growth deals. By my mid-twenties, I had closed four private equity deals totaling $4.7 million, and later went on to scale my first company to $3 million in annual revenue with a team of over 100 employees. That experience, combining finance, operations, and scaling teams, shaped how I approach building products today. It also informed my focus at ClarityCheck: creating something practical, efficient, and grounded in real-world user needs rather than theory.”
Formation Of The Company
How did the idea for the company come together? Herasymov shared:
“ClarityCheck emerged from a simple but increasingly common problem: people were interacting with unknown phone numbers, emails, and online profiles far more frequently, yet had no single place to verify who, or what, was on the other side. Existing tools were fragmented, slow, or built for institutional use. The company was created to unify those capabilities into one consumer-first platform designed for everyday digital safety.”
Favorite Memory
What has been your favorite memory working for the company so far? Herasymov reflected:
“One of the most meaningful moments has been seeing organic repeat usage develop early on. When users return multiple times without prompting, it indicates that the product has become an integral part of their decision-making process. That level of trust is difficult to earn, and it reinforced that we were solving a real problem.”
Core Products
What are the company’s core products and features? Herasymov explained:
“ClarityCheck provides reverse lookup and OSINT-based verification across phone numbers, email addresses, and images. Users can quickly assess unknown contacts, identify inconsistencies across digital profiles, and flag potential fraud signals. The platform is mobile-first and designed for immediate, on-demand use rather than long-form investigations.”
Challenges Faced
Have you faced any challenges in your sector of work recently, and how did you overcome them? Herasymov acknowledged:
“One ongoing challenge is maintaining data accuracy and speed at scale while user expectations continue to rise. We have addressed this by investing heavily in infrastructure optimization and refining how signals are weighted and refreshed, ensuring results remain timely without sacrificing reliability.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Herasymov noted:
“Since launch, the platform has evolved from single-input lookups into a more integrated verification system. We have search systems for phone numbers, email addresses, vehicles, and images. We have expanded data coverage, improved response times, and enhanced mobile performance as usage shifted increasingly toward on-the-go checks, particularly during evening hours.”
Significant Milestones
What have been some of the company’s most significant milestones? Herasymov cited:
“Key milestones include surpassing 25 million total lookups, reaching 150,000 daily active users, and maintaining a strong repeat-use rate, with 12% of users returning multiple times per quarter. The volume of organic reviews and sustained mobile engagement have also been important indicators of product-market fit.”
Customer Success Stories
Can you share any specific customer success stories? Herasymov highlighted:
“While we do not share individual cases publicly, a common pattern involves users identifying mismatched identities in dating or marketplace interactions before engaging further. Many report using the platform as a quick verification step when something feels off, rather than after an issue has already occurred.”
Funding/Revenue
When asking Herasymov about the company’s funding and revenue, he pointed out:
“We do not publicly disclose detailed funding or revenue figures. The company has focused on sustainable growth, reinvesting in technology, data partnerships, and user experience rather than aggressive expansion.”
Total Addressable Market (TAM)
What total addressable market (TAM) size is the company pursuing? Herasymov assessed:
“The addressable market includes anyone engaging in regular digital communication with unknown parties, particularly across mobile and social platforms. This spans tens of millions of consumers across Tier 1 markets who encounter unsolicited calls, emails, or online profiles as part of daily life.”
Differentiation From The Competition
What differentiates the company from its competition? Herasymov affirmed:
“ClarityCheck is differentiated by its multi-input approach and consumer-first design. Instead of forcing users to navigate separate tools, the platform brings phone, email, and image verification into a single workflow optimized for speed and clarity. The emphasis is on everyday decision support, not institutional screening.”
Future Company Goals
What are some of the company’s future goals? Herasymov emphasized:
“Looking ahead, the focus is on deepening signal accuracy, expanding international coverage, and improving how users understand and contextualize results. The goal is not just more data, but clearer insights that assist people in making confident decisions quickly.”
Additional Thoughts
Any other topics you would like to discuss? Herasymov concluded:
“One broader topic worth highlighting is how digital trust is shifting from an institutional responsibility to a personal one. As communication decentralizes across platforms, tools that help individuals independently verify information will continue to grow in importance.”
