Clay, an AI-based go-to-market (GTM) development platform, has announced a $100 million Series C funding round, bringing its valuation to $3.1 billion. The round was led by CapitalG, Alphabet’s independent growth fund, with participation from existing investors including Sequoia Capital and Meritech Capital. This new investment brings the company’s total funding to $204 million.
The company’s revenue is on track to more than triple this year, with over 10,000 customers, including leading AI firms like OpenAI and fast-growing companies like Canva. Clay’s platform automates sales and marketing workflows, allowing users to research thousands of prospects and personalize outreach at scale. It integrates with over 150 data sources and uses AI to perform creative research, such as monitoring competitor mentions or analyzing satellite imagery to predict customer fit.
Clay is also credited with pioneering the GTM Engineering role, a new career path that has seen rapid adoption. Over 280 GTM Engineer positions are currently posted by companies like Notion and Webflow, and independent agencies have been built around this new role. The company’s community has expanded to 60 clubs across 30 countries, with notable growth in emerging markets.
How the funding will be used: The new funding will be used to accelerate product development and support the continued rollout of GTM engineering as a viable career path.
KEY QUOTES:
“GTM engineering represents the first true AI-native profession, and we believe that it will be tech’s next big job category. These professionals earn a median salary of $160,000 – about 20% more than traditional sales ops roles – and can make entire sales teams dramatically more effective without requiring a computer science degree. At a time when there’s a lot of anxiety about the potential for AI to take jobs, we’re honored to be pioneering a soon-to-be ubiquitous role that shows how AI creates jobs.”
“We’re fostering an entire economic ecosystem. Our goal is to democratize the ability to build scalable revenue systems, regardless of technical background.”
Kareem Amin, CEO and co-founder of Clay
“Clay fights AI spam with precision. While some may worry that AI may create more generic outreach, our customers are using AI to send fewer, dramatically better messages. Traditional sales teams face a choice between high volume or high quality. Clay’s AI research agent – which has completed over 1 billion tasks – enables both.”
Varun Anand, Clay co-founder
“Clay is the first and only company to take an engineering approach to go-to-market, building a platform that allows sales and marketing teams to bring to life workflows that they could only dream of before. After speaking with over 100 sales and marketing leaders, it is clear that Clay is setting the bar for how leading organizations use AI for sales and marketing. We are honored to partner with Kareem, Varun, and team on their journey to make Clay the definitive GTM platform for the AI era.”
Jane Alexander, partner at CapitalG
