Clayton Coastal Group has joined The Real Brokerage, bringing 37 agents to the technology-enabled real estate platform and expanding Real’s presence across Florida. The Florida-based team is also preparing to expand into New York, where it plans to serve clients across all five boroughs.
Clayton Coastal Group is led by real estate entrepreneur Matt Clayton and is on pace to close nearly $300 million in real estate transactions in 2026.
Clayton personally generates approximately $50 million in annual transaction volume.
The team has built much of its business through social media, digital marketing and a focus on serving buyers relocating from outside Florida.
Its customer base includes buyers moving from New York and other markets, along with snowbirds and second-home buyers seeking properties in Florida.
Clayton’s path into real estate followed an unconventional trajectory.
He spent 18 years working as an air traffic controller while he and his wife also bought, renovated and flipped homes.
In 2024, Clayton moved into real estate full time.
During his first 12 months as a full-time agent, he generated approximately $20 million in sales.
Since then, Clayton Coastal Group has expanded from a two-agent operation into a 37-agent team.
Social media has become a central part of the team’s growth strategy.
Clayton has used digital content to develop a personal brand capable of reaching prospective buyers well beyond the team’s existing Florida markets.
That approach has been particularly useful for customers making interstate relocations or purchasing second homes, where buyers may begin researching communities and real estate professionals before arriving in the market.
Joining Real gives Clayton Coastal Group access to a national brokerage platform as the team pursues expansion beyond Florida.
Clayton cited Real’s geographic reach and its ability to support growth into additional markets as key reasons for the decision.
Real operates across all 50 U.S. states and Canada.
The national footprint will allow Clayton Coastal Group to establish operations in New York while maintaining and expanding its Florida business.
The move also adds another high-volume team to Real’s growing agent network.
Real supports more than 36,000 agents through its digital brokerage platform.
The company combines real estate brokerage, mortgage and closing capabilities with technology intended to provide an integrated homebuying experience.
Real is part of Real REMAX Group, which trades on Nasdaq under the ticker REAX.
Real REMAX Group has more than 180,000 agents globally, including more than 100,000 in the United States and Canada, and operates across more than 120 countries and territories.
For Clayton Coastal Group, the affiliation provides infrastructure that can support a larger national business while allowing the team to continue using its existing social media-driven customer acquisition strategy.
The New York expansion also complements the group’s existing focus on customers relocating between New York and Florida, creating the potential to work with clients on both sides of those transactions.
KEY QUOTES:
“Matt has built an extraordinary business in a remarkably short period of time, and his story is a great example of what’s possible when an entrepreneur combines hard work, technology and a genuine commitment to his people. His social media expertise and vision for building a national business make him an ideal fit for Real.”
Joel Kirsch, SVP of Growth at The Real Brokerage
“I’ve always believed that our opportunity is much bigger than one market. Real gives us the platform and the freedom to build a national business while continuing to do what we do best: leverage social media to create relationships and take great care of our clients and our agents.”
Matt Clayton, Founder of Clayton Coastal Group
