Cloaked, a consumer-first privacy and security company, announced it has secured $375 million in Series B funding and growth financing led by General Catalyst and Liberty City Ventures, with participation from a broad group of investors including Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo. The funding will support the company’s mission to make data privacy the default and accelerate the development of AI-driven protections.
The company, which reports more than 350,000 users and 10x year-over-year growth, offers a platform designed to help individuals take control of their personal data. Its core capabilities include generating virtual identities such as phone numbers and email addresses, removing personal data from broker and people-search sites, and screening calls using AI to block spam and fraud in real time.
Cloaked said it has already disguised more than 10 million identities, removed over a billion records from data broker sites, and screened more than 40 million calls. The company plans to expand internationally and invest heavily in product development, including AI-powered personal agents that automate privacy management and enforcement.
The company is also scaling its enterprise offering, Cloaked Enterprise, which focuses on protecting organizations from risks tied to employees’ personal data exposure. The platform identifies vulnerabilities and deploys tools to mitigate threats across the workforce.
Cloaked emphasized that its platform is built with strong security and compliance foundations, including end-to-end encryption, zero-knowledge architecture, ISO certifications, PCI-DSS compliance, and SOC 2 Type II audits.
The company also plans to continue advocating for stronger consumer privacy protections and industry reform, positioning privacy infrastructure as a critical component of the next generation of technology.
KEY QUOTES:
“The fight for consumer privacy is at an inflection point with Cloaked building the platform that makes privacy easy to understand, simple to defend, and a mandatory aspect of daily life. We’ve disguised more than 10 million identities, removed over a billion records from data broker sites, and screened more than 40 million calls, and we’re just getting started.”
Arjun Bhatnagar, Co-Founder And CEO Of Cloaked
“Cloaked understands the urgency of this moment and continues to scale, build trust, and redefine the future of privacy through artificial intelligence. Under Arjun and Abhijay’s leadership, the team has repeatedly demonstrated its ability to shape how individuals and organizations confront digital threats and bad actors, which is exactly why we’ve doubled down.”
Mark Crane, Partner At General Catalyst
“Cloaked is going to continue building what others can’t, innovation that’s pro-consumer, pro-privacy, and long overdue. Too much of the industry treats privacy as an afterthought while racing to ship AI with no guardrails. We’ve assembled some of the sharpest, most relentless minds who are proving that it doesn’t have to be a tradeoff.”
Abhijay Bhatnagar, Co-Founder And Chief Technology Officer Of Cloaked
