Cloverleaf: Automated Coaching Technology Company Raises $7.3 Million

By Amit Chowdhry • Mar 29, 2024

Cloverleaf, a leading automated coaching technology designed to bring out the best in workers and teams, has secured a $7.3 million Series A extension funding round. Advantage Capital led the round, including Conductive Ventures, Origin Ventures, ScOp Venture Capital, JobsOhio, Cintrifuse Capital, and 1809 Capital.

The company has tripled its revenue since its previous funding round in June 2022 and expects continued revenue growth with this new capital. This funding round brings Cloverleaf’s total funding to $20 million.

With this funding, Cloverleaf will further support organizations by extending its core automated coaching solution into even more areas of professional development for everyone in the enterprise.

Cloverleaf, led by co-founders CEO Darrin Murriner and COO Kirsten Moorefield, aims to empower companies to cultivate and retain high-performing staff and teams. By utilizing respected psychology data from behavioral assessments like DISC and Enneagram, Cloverleaf provides personalized coaching tips to team members in daily communication and collaboration tools, including Google Workplace, Microsoft 365, Slack, and Microsoft Teams.

In the past year, the Cloverleaf automated workplace coaching platform has evolved to further improve personalization by integrating advanced, human-centered AI capabilities to enhance employees’ developmental journeys. Cloverleaf has also partnered with and integrated with leading people and collaboration platforms in the industry, such as the Microsoft suite and Workday.

The service works with major organizations to scale coaching and maximize employee talent. Successful partnerships include Workday, Cornerstone, Gallup, and Blanchard, which further enhance its integration capabilities for the enterprise. Cloverleaf also helps workplace consultants and coaches access unique insights into the way people and teams work to help sustain and scale their practices.

KEY QUOTES:

“High-performing organizations spend heavily on various professional development efforts as a way to upskill their current workforce and help employees realize their potential as a key part of retention and engagement efforts. We aim to bring organizations a solution to provide a personalized development journey to everyone in the organization- not just senior leaders. The enterprise needs development tools and platforms that scale to the entire organization and aren’t just a one-size-fits-all all program.”

  • CEO Darrin Murriner

“We hear over and over from Talent, Development, and Learning leaders that they are disappointed with low engagement in digital learning programs, or struggling with the high cost of more hands-on approaches. That’s why we’ve built Cloverleaf to be short nudges dripped into the flow of work, so that people can be learning in the moment they need to apply and grow. Our secret sauce has been in how personalized our coaching is – it truly understands each person and what they need to learn in that moment.”

  • COO Kirsten Moorefield

“Cloverleaf is a truly innovative company changing the way businesses approach skills development for employees while also making a positive impact. We are pleased to be a part of this round of financing and provide this growth-ready business with catalytic capital to continue its impressive path forward.”

  • Joe Henderson, Vice President, Advantage Capital