Clueso has raised a $10 million Series A led by Dharana Capital to expand its agentic video platform for businesses. Founders Future and Neotribe Ventures joined as new investors, while Y Combinator and f7 Ventures also participated.
The round brings Clueso’s total funding to $12 million. More than 80% of the new capital came from existing investors who increased their commitments.
More than 1,000 companies already use Clueso to produce videos for marketing, customer success, education, onboarding, training, sales enablement, operations, and other business functions. Customers include Atlassian, Zendesk, Gainsight, Global, Seismic, and Ironclad. Teams using the platform have reported more than 5x productivity gains and an 80% reduction in video production costs.
Clueso is developing AI agents that understand a company’s products, processes, brand standards, and organizational context. Those agents can then create and maintain video content across the business, allowing companies to automate more of a traditionally labor-intensive production process.
The platform can automatically navigate software and capture product workflows, generate scripts and voiceovers, create motion graphics and captions, edit footage, and update videos when products or processes change. Businesses can also define reusable standards for voice, visual style, localization, motion graphics, and music.
Clueso also connects with other enterprise tools to bring company context into video creation. Its MCP integration allows AI assistants, including Claude and ChatGPT, to create, edit, and manage videos through Clueso.
The company plans to use Series A funding to scale its enterprise go-to-market organization, deepen the platform’s agentic capabilities, expand its editing tools, and connect video creation more closely with the systems where product and company knowledge is stored.
KEY QUOTES:
“We originally started by helping customer-facing teams create product tutorials faster. We quickly saw the same problem across marketing, sales, training and internal documentation. That made us realize the opportunity was much bigger. Today, Clueso acts as an AI video production team that anyone or any team in the organization can rely on, handling the work of creating, editing and maintaining videos as the business moves.”
Akash Anand, Co-Founder And CEO Of Clueso
“Video is one of the most effective formats enterprises use to train teams, educate customers, and sell products. However, traditional video production was never designed for enterprise volume and velocity. With AI, video is evolving from static media files into living, context-aware assets that continuously adapt as business processes and products change. Clueso is building the infrastructure powering this shift. We are impressed by their customer obsession and speed of execution, and are excited to partner with them in their next phase of growth.”
Vamsi Duvvuri, Founder And Managing Partner At Dharana Capital
“Clueso has fundamentally simplified how we produce learning videos at scale. They help us turn rough, scrappy input into polished, on-brand output, streamlining our workflows and dramatically reducing the burden of creation and maintenance for my team. Clueso has also been a genuine partner, pushing the boundaries of video creation and quickly turning our feedback into shipped product.”
Garrett Marttinen, Head Of Customer Learning At Atlassian
