Coframe, an artificial intelligence company developing self-optimizing digital experiences, has raised $35 million in total funding, including a $25 million Series A round co-led by Khosla Ventures and Hanabi Capital. The investment will support development of the company’s autonomous AI platform, which continuously generates, tests, and improves websites, landing pages, and advertising campaigns. The financing also included participation from executives and technology leaders associated with OpenAI, Anthropic, and Google DeepMind.
Coframe is developing what founder and CEO Josh Payne describes as the “living internet,” a model in which websites and other digital interfaces adapt continuously based on user interactions and business objectives.
Traditional websites generally display predetermined content and require development teams to make changes through scheduled design, engineering, and marketing projects.
Coframe’s platform is designed to automate much of that process by generating new content and design variations, testing their performance, and deploying improvements.
The company uses a specialized transformer model trained on user behavior alongside a team of AI agents responsible for different aspects of the optimization process.
Those agents perform functions resembling a strategist, designer, software engineer, quality assurance specialist, and data scientist.
Together, they can generate and evaluate hundreds of website or advertising variations within minutes.
The technology analyzes how visitors interact with digital experiences and uses those results to improve future versions.
Coframe says the platform can personalize content for different visitors while continuously adjusting interfaces to support conversion and engagement objectives.
The company reports that its technology has generated more than $300 million in incremental revenue for customers.
Its customer base includes Dropbox, Boston Consulting Group, Block, Backcountry, Sur La Table, and other businesses.
According to Coframe, customers have experienced conversion rate increases of 158% at Dropbox, 410% at Replit, and 60% at Cash App.
The company also reported that a Fortune 500 customer achieved a 70% increase in conversion within 30 days of signing its contract.
Across its customer base, Coframe says conversion rates have improved by more than 20% on average.
These performance figures are company-reported results and may vary across different implementations and customer environments.
At Dropbox, Coframe said an experiment that previously required approximately four weeks of engineering, design, and quality assurance work was created and deployed in 30 minutes.
The platform has also reported a 39% experiment success rate across thousands of tested variations.
Coframe says this represents more than three times the industry average, while customers have increased their experimentation frequency by tenfold or more.
Beyond website and advertising optimization, Coframe is developing capabilities for applications, email, and other digital experiences.
The company is also preparing for an internet in which AI agents increasingly perform research, product comparisons, and purchases on behalf of users.
Coframe announced a collaboration with OpenAI involving its ChatGPT advertising offering.
The collaboration is intended to help customers optimize advertisements and landing pages as a connected experience.
It builds on an earlier partnership focused on training a specialized model to generate brand-aligned code and creative assets.
Coframe is also incorporating AI agent considerations into the websites it builds.
Payne founded Coframe in 2023 after studying Mathematics and Computer Science at Stanford University.
He previously co-founded Autograph with Tom Brady, a business that reached a valuation exceeding $2 billion.
Payne also developed GPT-Migrate, an early autonomous coding agent.
Coframe has expanded its leadership through acquisitions of companies founded by two former Optimizely executives.
Bo Mohazzabi now serves as Vice President of Go-to-Market, while Steven Ebin is General Manager of Revenue Optimization.
The new financing will support Coframe’s efforts to develop more sophisticated AI systems for digital experience creation and optimization.
By combining autonomous software development, design, analytics, and personalization, Coframe aims to reduce the time required to improve digital experiences while helping businesses increase conversion rates and revenue.
KEY QUOTES:
“We’re building an internet that improves itself. A digital experience should understand what it is trying to accomplish, adapt to the person interacting with it and learn from every result. Instead of waiting months for the next redesign, companies should have websites and applications that get better every day.”
Josh Payne, Founder And CEO Of Coframe
“For decades, the web has been frozen in place, showing every visitor essentially the same page. Coframe is building the living internet, where two people can visit the same website and have completely different experiences, personalized to who they are and what they need. These interfaces continuously learn and improve themselves. This is a huge leap beyond traditional A/B testing and the next iteration of the internet.”
Vinod Khosla, Founder Of Khosla Ventures
“The way most companies build and manage their user interfaces today is wrong, and in a year or two it will be obvious why that is. User interfaces should improve themselves, and be personalized to every user.”
Pavlo Razumovskyi, Co-Founder And Vice President Of Engineering At Coframe
