Color: $167 Million Series D Funding And $1.5 Billion Valuation

By Amit Chowdhry • Jan 8, 2021
  • Color — a health tech company that is committed to advancing public health —  today announced a $167 million Series D financing round at a $1.5 billion valuation. These are the details.

Color — a health tech company that is committed to advancing public health —  today announced a $167 million Series D financing round. This brings Color to $278 million in total funding with a valuation of $1.5 billion. 

This funding round was led by General Catalyst and funds and accounts advised by T. Rowe Price Associates with participation from Viking Global Investors and others. And with this round of funding, Color is going to expand its work building public health technology and infrastructure for governments, employers, and other institutions that serve large populations. 

Through partnerships with public and private institutions like the City of San Francisco, the Teamsters Union, the National Institutes of Health, Salesforce, the State of California, and United Airlines, Color’s infrastructure and software make it possible for large populations to receive essential healthcare services directly where they live or work. And these include testing and telehealth services for preventive health and infectious disease management. 

And in response to the COVID-19 pandemic, Color has partnered with more than 100 major employers and universities to provide critical testing programs. Color’s software is powering the State of California’s efforts with PerkinElmer to process up to 150,000 COVID-19 tests daily. Color’s partnership with the City of San Francisco also helped the city maintain one of the nation’s highest per-capita COVID-19 testing rates. Plus Color is rolling out vaccine delivery systems to state and local governments, employers, and higher education institutions. 

Along with the funding round, Color also announced key additions to the leadership team to scale company operations, including Claire Vo as Chief Product Officer, Emily Reuter as Vice President of Strategy & Operations, and Ashley Chandler as Vice President of Marketing. Vo was previously the Chief Product Officer at Optimizely where she restructured the company’s products to serve Fortune 500 enterprises. Reuter comes from Uber where she was head of investor relations and drove the company’s IPO process, M&A initiatives, and operations. Chandler is joining Color from Stripe where she built and led several of the company’s marketing functions through a period of rapid growth.


“We are building the rails for a national technology-based public health infrastructure. The inability to deliver basic healthcare services during the biggest health crisis of our lifetime is a direct consequence of the lack of a public health delivery model.  Public health does not only mean a government-funded model. A modern public health infrastructure should enable all of the stakeholders in the health of large populations – including governments, employers, and schools – to support the essential health needs of the people they serve. By investing in the technology that ensures easy and affordable access to healthcare, we’re creating the infrastructure that will serve us for decades to come.”

— Color CEO Othman Laraki

“The opportunity to design the future of public health through technology cannot be overstated. Color understands that often, challenges in healthcare aren’t scientific or medical in nature, but rather due to access barriers. The hyper-scaling of access is perhaps the most impactful function of digital technology – and the fact that Color approaches healthcare from this vantage point makes it among the most important companies in the industry.” 

— Hemant Taneja, Managing Director at General Catalyst

“This is an important moment for Color. We already have incredible reach and impact, serving millions across the country this past year alone. The public health crisis in 2020 underscored the urgent need to make healthcare services convenient and cost-effective for every community. Color is building the technology framework that enables millions of people to access these essential services outside of the traditional health systems.”

— Color Chief Commercial Officer Caroline Savello