CommBox is a customer experience platform designed to unify customer interactions across all digital channels—chat, messaging, email, voice, and video—through advanced conversational AI and automation. Its newest offering, CommSite, brings that intelligence to the front end of the website, turning static pages into interactive, self-serve experiences. Customers can ask questions, get personalized answers, and complete tasks in real-time, powered entirely by the brand’s data.
To learn more about this evolution in digital CX, Pulse 2.0 spoke with CommBox CEO Dvir Hoffman about the company’s mission, momentum, and what’s next.
Dvir Hoffman’s Background
What is Dvir Hoffman’s background? Hoffman said:
“With over 25 years of experience in high tech, enterprise solutions, and customer experience (CX) technologies, I’ve been deeply immersed in shaping how businesses connect with their customers. My background spans enterprise product strategy, digital transformation, and CX innovation. Throughout my journey, I kept encountering the same persistent challenges: fragmented customer experiences, long wait times, overwhelmed service agents, and digital tools that barely scratched the surface.
Time and again, I saw businesses struggling to stitch together disconnected systems, channels, and chatbots. The result was rarely seamless or scalable. That’s what inspired the creation of CommBox. We set out to build what was missing: a truly unified, AI-powered customer experience platform that could manage real interactions across any channel, intelligently and at scale.
From AI agents and seamless human handoffs to real-time analytics and automation, CommBox was designed to orchestrate the entire customer journey. From the very first touchpoint to full resolution, the experience should just work. With the launch of CommSite, we’re taking that mission even further by transforming the digital experience right at its origin: the website. In a world where expectations are high and patience is low, delivering intelligent, connected experiences is no longer optional. It’s essential.”
Formation Of CommBox and CommSite
How did the idea for CommBox and then CommSite come together? Hoffman shared:
“We started by asking: how can we use AI to make customer service more efficient and less frustrating for both businesses and their customers? Early on, we focused on agent assist: using AI to summarize conversations, suggest responses, and automate manual tasks. That alone drove huge productivity gains.”
“But we didn’t stop where most platforms do. We took it further by making it incredibly easy to deploy full AI agents, which are chatbot agents that don’t just support humans but can take action themselves and resolve customer inquiries end-to-end. That’s the heart of CommBox today: a platform where businesses can automate meaningful interactions, not just tasks.”
“CommSite was born after we started to see a massive disconnect in our era of ChatGPT: while AI was advancing rapidly, most businesses were still offering outdated customer experiences on their websites – menus, forms, hundreds of static webpages, siloed touchpoints. We knew the future wasn’t more webpages – it was conversations. With CommSite, we’ve taken that vision further by transforming the website itself into a conversational, AI-powered customer experience. And now, CommSite instantly turns any website into intelligent conversations with a personalized, ChatGPT-like experience that customers not only crave, but have come to expect in the era of AI.”
Favorite Memory
How did the idea for CommBox and then CommSite come together? Hoffman reflected:
“Honestly, one of the most rewarding moments was watching a global electronics conglomerate go live with CommBox and seeing their conversion rate jump by 10% within just a few days. The speed and scale of their transformation were remarkable — from kickoff to full deployment in just two weeks.”
“But beyond the numbers, what really stood out was the impact. Customers were getting faster, smarter responses. Agents were empowered to focus on meaningful interactions instead of repetitive tasks. And leadership immediately saw clear ROI – not months down the line, but in real time. That’s the magic of what we do. Seeing our technology drive measurable change, at speed, for people across the organization – that’s why we built CommBox.”
Core Products
What are the company’s core products and features? Hoffman explained:
“Our flagship platform is CommBox, an Agentic CX solution that powers AI-driven conversations across messaging, social, email, voice and now, website with CommSite. It comes with a powerful unified agent inbox, flow builder, strong and seamless integrations capabilities, reporting, analytics, and more.”
“CommSite, our latest innovation, is the first conversational website platform that transforms entire static websites into intelligent, personalized conversations. Customers can ask for anything—product help, booking, account updates—and receive instant, tailored responses in a conversational experience.”
“Behind the scenes, CommSite connects directly to business systems like CRM, inventory, and billing, enabling hyper-personalization based on real-time context, history, and preferences. Every interaction is on-brand, on-policy, and fully governed.”
“CommBox stands out by enabling conversations to flow seamlessly across channels, creating unified customer journeys. A customer can start a conversation on the website, receive a follow-up or notification via WhatsApp, and complete the interaction over messaging without ever repeating themselves. It’s a true conversational AI driven experience, automated when it should be, human when it needs to be.”
“CommSite helps enterprises deliver smarter, faster, and more personalized service at scale.”
Challenges Faced
What challenges has Hoffman and the team faced in building the company? Hoffman acknowledged:
“The biggest challenge has been helping enterprises move past the chatbot disappointment phase. Many organizations tried basic bots and were burned by limited functionality or loopy experiences. When you don’t have advanced integration, chatbots are just glorified secretaries taking information before passing it to a human, and that can be more frustrating to customers. Our job is to show them that conversational AI, done right, can be secure, brand-aligned, revenue-generating, and actually productive. That requires trust, and we’ve built that through performance and governance.”
“In a CX AI space crowded with vendors making similar claims, businesses need to look beyond the surface and assess each solution by its implementation depth and ability to grow with their brand’s evolving AI journey.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since its launch? Hoffman noted:
CommBox started by supporting omnichannel messaging. Over the years, we’ve layered on AI, automation, real-time integration, and most recently, agentic capabilities, which we define as AI that can take action, not just respond.”
“CommSite is the natural next step: it brings all that intelligence to the very front of the digital journey, starting with the enterprise website, the digital face of most brands. And we’re not stopping there. We continue to push the boundaries of what’s possible in AI-driven customer experience — stay tuned, there’s more to come.
Significant Milestones
What have been some of the company’s most significant milestones? Hoffman cited:
- Surpassing 100 million conversations annually
- Serving over 350 enterprise customers globally
- Launching CommSite—the first conversational website platform
- Cutting support costs by 40% for top-tier healthcare and insurance clients
- Being selected as the platform of choice by digital leaders in telecom, banking, and retail
Customer Success Stories
When asking Hoffman about customer success stories, he highlighted:
“Clalit Health, one of the largest healthcare providers in Israel, used CommBox to automate nearly half of its patient requests across 1,600 clinics, 14 hospitals serving over 5.6 million patients. That led to a dramatic increase in patient satisfaction while easing pressure on staff. In retail, Brimag used CommBox to boost online engagement and saw an 8X lift in NPS while driving a significant increase in online sales.”
Funding And Revenue
When asking Hoffman about the company’s funding and revenue details, he highlighted:
“We’re a privately held company with strong ARR growth, fueled by long-term enterprise relationships across healthcare, telecom, retail, and financial services. That foundation has enabled us to scale efficiently while continuing to invest heavily in innovation and customer success.”
“Last year, we secured a $15 million growth investment from Boston-based PSG, a leading growth equity firm. Their backing has been instrumental in accelerating the development of our agentic AI platform, expanding our go-to-market operations, and deepening our presence in North America and Europe.”
Evolution Of The Company’s Technology
When asking Hoffman about the company’s technology, he noted:
“CommBox began as an omnichannel messaging platform, built to unify conversations across chat, email, voice, and more. Since then, we’ve evolved—layering in AI, automation, real-time integrations, and most recently, agentic capabilities: AI that doesn’t just respond, but acts.”
“CommSite is the next leap forward. It brings that intelligence to the very first touchpoint—the website—transforming the digital front door into a fully interactive, brand-trained experience.”
“Because many of our customers operate in highly sensitive industries like government, healthcare, and BFSI, every AI capability we introduced was built with the highest levels of security, privacy, and control in mind. That’s why our focus has always been on safe, hallucination-free implementations, grounded in real data, real integrations, and real business impact.”
Total Addressable Market
What total addressable market (TAM) is the company pursuing? Hoffman assessed:
“We’re operating in the $11+ billion customer experience software market, projected to reach $32 billion by 2030. Within that, we believe the opportunity for agentic customer engagement—AI that acts, not just chats—is at least $16 billion to $24 billion over the next 3–5 years.”
Differentiation From The Competition
What differentiates CommBox from its competition? Hoffman affirmed:
“While many vendors offer isolated chatbots or basic automation tools, CommBox stands apart as a complete Agentic CX platform — built from the ground up for the digital age. We were born digital, which means we’ve designed every component of our platform for modern, multichannel engagement from day one, not as an afterthought.”
“Our platform combines sophisticated AI that goes beyond scripted replies — it truly understands context, leverages organizational knowledge, and autonomously resolves issues. But that’s just the start. CommBox integrates deeply into enterprise ecosystems, enabling ultra-fast, measurable impact across customer service, sales, and operations.”
“We also meet the strictest enterprise-grade security standards, including SOC 2 compliance, HIPPA, ISO 27001 and more, giving our clients peace of mind as they scale. And with our vast coverage of digital channels, from messaging and web to mobile and social, CommBox empowers organizations to deliver connected, intelligent customer experiences — from first touchpoint to final resolution.”
“CommSite is a perfect example. It transforms websites from static pages into intelligent, on-brand conversations that guide customers to exactly what they need, instantly. But it’s not just the front-end. Every interaction is powered by deep integration into backend systems, real-time context, and secure, enterprise-grade AI that knows how to complete back-end tasks, when to escalate, and always stays on-policy.”
“That combination—conversational UX, automation, orchestration—all in one platform, is what truly sets CommBox apart.”
Future Company Goals
What are some of the company’s future goals? Hoffman emphasized:
“We’re expanding globally and doubling down on innovation. In the next year, we plan to release new agentic capabilities like proactive engagement, autonomous workflows, and deeper personalization. The goal is simple: help enterprises turn every digital interaction into a revenue and loyalty opportunity.”
Additional Thoughts
Anything else you’d like to add? Hoffman concluded:
“We believe every business will need a conversational front door—and that future is already here. CommSite, powered by CommBox, is the first platform to turn your website into a living, AI-driven experience that understands, responds, and acts.”
“It’s not a vision—it’s live today, and it’s what your customers already expect: fast, personal, intuitive interactions that deliver real outcomes, not more clicks.”
