CommerceClarity has secured an oversubscribed €2.7 million ($3.1 million) pre-seed round to accelerate its AI-powered automation platform and support its expansion across Europe, marking a significant step in its push to build core infrastructure for the agentic era of commerce. The round was led by IFF (Italian Founders Fund) and Entourage, with additional participation from Euregio+ (Alpine VC), Redstone, Vento (Exor), Ithaca Investment, and Vesper Holding.
The company, which now operates offices in Milan, Rome, and London, aims to solve one of e-commerce’s most persistent challenges: the rising operational complexity of managing modern product catalogs. Brands are increasingly juggling requirements for accurate descriptions, localization, categorization, SEO readiness, marketplace compliance, and recommendation system optimization. Many teams still depend on spreadsheets and manual workflows that struggle to keep pace, resulting in missing data, inconsistent listings, and products that fail to go live—delays that directly impact visibility and revenue.
Having previously managed thousands of SKUs and billions in GMV, the founding team has experienced firsthand how catalog operations remain one of retail’s slowest and least automated functions.
CommerceClarity’s platform is designed for a future in which AI agents play a central role in discovery, evaluation, and purchasing decisions. Research from McKinsey estimates that AI systems could influence more than $5 trillion in global retail sales by 2030, a shift that will depend heavily on complete and structured product data. In this emerging environment, products lacking structured information risk becoming effectively invisible to algorithms.
To address this challenge, CommerceClarity is building an agent layer for the global commerce ecosystem. Its network of specialized AI agents automates and optimizes catalog creation, pricing, and advertising, transforming raw product data into machine-readable, high-quality content. The company says the system reduces operational costs by up to 90 percent and can increase sales by as much as 30 percent.
The platform’s first module, the Catalog Agent, is already in use by major brands including Nestlé Purina, Arcaplanet, Cisalfa, and 1000Farmacie. Each new agent introduced to the system builds on a shared intelligence layer, compounding the value of the network for customers.
Rather than replacing existing e-commerce infrastructure, CommerceClarity positions its agents as an augmentation layer that allows teams to work with greater speed, consistency, and resilience.
The company sees a large and underserved market ahead, estimating that more than $100 billion in opportunities exist across the fragmented e-commerce automation landscape. Traditional tools—such as PIM systems, feed managers, and SEO platforms—address individual components. Still, CommerceClarity aims to unify these layers within one intelligent system capable of scaling product data globally.
With its new funding, the company plans to expand its AI, data, and engineering capabilities and grow its network of agents across the entire commerce workflow.
