commercetools, a digital commerce platform provider for global enterprises, said it has appointed John Lentine as chief revenue officer and named Paul Applegate vice president of partners and alliances as it looks to scale its next phase of growth and meet increasing demand for unified commerce across markets, channels, and business models.
The company said the appointments follow a strong fourth quarter and continued customer and business growth in 2025. commercetools said it is strengthening execution across its commercial and partner organizations to help enterprise customers accelerate time to market, scale revenue, and operate consistently across regions through a growing ecosystem of partners.
Lentine will lead commercetools’ global revenue organization, including sales, customer expansion, and go-to-market execution. The company said he brings more than 17 years of experience leading enterprise revenue teams, including responsibility for more than $1 billion in annual recurring revenue across the Americas at PTC, and experience scaling go-to-market organizations in complex, technical enterprise environments.
Applegate will oversee the expansion of commercetools’ global partner ecosystem, focusing on strategic relationships, new alliances in priority markets, and joint programs aimed at driving pipeline growth, bookings, and customer outcomes. He joins from Invoice Cloud, where he led global alliances and business development and built a partner network, according to the company.
KEY QUOTES:
“The next phase of commerce will be defined by execution. That’s what separates ambition from results. My focus is on building a revenue engine that helps enterprises scale unified and agentic commerce in a way that’s predictable, repeatable, and commercially sound.”
John Lentine, Chief Revenue Officer, commercetools
“Partners are a force multiplier as enterprises operationalize AI across commerce. commercetools has built a strong enterprise foundation, and I’m excited to work with partners globally to help customers move faster, reduce complexity, and realize value from unified commerce at scale.”
Paul Applegate, Vice President, Partners & Alliances, commercetools
“We’ve built a strong business by delivering results for leading B2C and B2B customers and working closely with partners across our ecosystem. John and Paul bring the experience to scale what’s already working, expand our market position, and deepen our impact with enterprise customers globally.”
Doug McNary, Chief Executive Officer, commercetools
