Competitive Intelligence Company Apptopia Raises $20 Million

By Noah Long ● May 26, 2021
  • Apptopia — a leader in real-time competitive intelligence — announced recently that it closed $20 million in funding. These are the details.

Apptopia — a leader in real-time competitive intelligence — announced recently that it closed $20 million in funding led by ABS Capital Partners with participation from existing investors including Blossom Street Ventures. And the company has been profitable for the past year while growing revenue 50% year-over-year for the past three years in a row.

Launched in 2011, Apptopia enables brands to analyze critical signals on their competitors across mobile apps and connected devices. And while mobile app data has consistently proven to be a strong signal for digital on a whole, the growth in connected devices in our daily lives is undeniable. Now Apptopia is in a prime position to provide visibility into consumer behavior across “apps” on any device in the household.

The company also announced Apptopia co-founder and CEO Eliran Sapir is transitioning to the chairman of the board. And co-founder and COO Jonathan Kay will take his place as CEO. In connection with the funding, Mike Avon and Paul Mariani from ABS Capital are joining Apptopia’s Board of Directors.

Apptopia also recently launched the first mobile intelligence app in the Bloomberg App Portal on the Bloomberg Terminal, enabling traders, investors, portfolio managers, and chief investment officers to easily access and analyze mobile app data directly within the Bloomberg Terminal.


“We have seen a burgeoning need for access to a comprehensive, best-in-class competitive intelligence solution across the entire business organization. Apptopia is uniquely suited to provide this intelligence and is changing the way businesses understand and engage with customers. The additional capital will enable us to accelerate our current momentum, empowering businesses across the world with the data they need to outsmart their competition in today’s digital-first economy.”

— Eliran Sapir, co-founder and chairman of Apptopia

“As digital continues to be a large part of brand strategy and people’s lives, measurement is becoming even more crucial. Over the past few years, we’ve seen the importance in the questions we help brands answer increase dramatically. Seeing where the industry is headed, we have a unique opportunity to become the data intelligence platform with the largest breadth and visibility across all connected devices. ABS Capital’s experience, network, and leadership is crucial in achieving this goal.”

— Jonathan Kay, co-founder and CEO of Apptopia

“We see the financial services sector as a significant growth opportunity for Apptopia as indicated by the early success of its partnership with Bloomberg. ABS Capital, having successfully invested in a number of SaaS companies over the years, recognizes Apptopia’s strong growth as a key indicator of future success.”

— Mike Avon, a managing partner at ABS Capital