Concord announced that it has raised $3 million in seed funding to build its agentic media buying platform. The round was backed by A16Z Scout, Drysdale, Motier Ventures, Better Angle, and several industry angels. Participating angel investors included Rémi Lemonnier, Co-Founder of Scibids AI, which was acquired by DoubleVerify; Philippe Corrot of Mirakl; Arthur Querou of Vibe.co; and Thomas Zaepffel of Adot.
Concord’s flagship product, Concord Agent, turns campaign briefs into live media campaigns and manages pacing and optimization against campaign KPIs across multiple media platforms.
The company said its goal is to become the execution infrastructure through which major media budgets flow, helping media buyers grow brands’ market share.
Concord works natively across DV360, Meta, YouTube, Amazon DSP, The Trade Desk, TikTok, Google Ads, and other major buying platforms.
The company also works with advertisers in the WPP and Havas agency footprint globally.
Concord said early users save up to 70% of the time spent on manual buying workflows across campaign execution, optimization, and reporting.
The company was co-founded by CEO Nathan Venezia, who previously founded and sold Manadge to iHeartMedia. Co-Founders Nicolas Cosson, CTO, and Antoine Chwalek, Head of Engineering, previously built and led the adtech platform at Adot.
The new funding will be used to accelerate product development, expand platform coverage, and grow the team as Concord scales across the U.S. and EMEA.
KEY QUOTES:
“The programmatic stack has delivered abundant media and data access plus media management tools, all of which strain the ability for human buyers to keep pace. Concord’s buying agents are the killer app for programmatic marketing. Concord is automating the last manual processes in media buying, and doing it across every major platform simultaneously with agents that carry out complex tasks on behalf of the media buyer. This is not an incremental fix. It is the execution architecture built for the next era of media buying.”
Mathias Adam at A16Z Scout
“I spent ten years building the decisioning layer of programmatic with Scibids. The execution layer has yet to be built. It is the missing link of this industry, and Concord is the first team I have seen going after it with the right level of experience and ambition.”
Rémi Lemonnier, Co-Founder of Scibids AI
“Media buying is still held together by manual work spread across a dozen disconnected platforms. We are building the infrastructure it runs on. Execution should be automated, learning from past campaigns so every team can focus on strategy instead of manual, low-value operations.”
Nathan Venezia, CEO and Co-Founder of Concord
