Consensus announced the acquisition of Saleo and the closing of its previously announced acquisition of Peel, creating what the company describes as the industry’s first end-to-end agentic Product Experience Platform. The combined platform integrates interactive tours and video demos, AI demo agents, conversational AI, and live demonstrations to deliver unified buyer intelligence across the B2B buying journey.
Saleo adds AI-native live demo capabilities to the platform through technology that injects personalized data directly into native products, enabling tailored demonstrations that mirror a prospect’s real-world environment. The addition is intended to eliminate time-consuming demo preparation and provide buyers with more relevant experiences.
The combined platform now spans self-guided product exploration, AI-powered conversations, autonomous demos, and live product experiences. Peel contributes conversational AI capabilities that capture buyer engagement signals and provide insights into buyer intent, enabling revenue teams to identify highly qualified opportunities and tailor engagement accordingly.
Consensus said the acquisitions address changes in B2B buying behavior. According to Gartner, buyers complete most of their decision-making process before engaging with sales teams, creating a need for better visibility into buyer activity and more effective product experiences.
Saleo’s AI Demo Agent enables fully autonomous, personalized product demonstrations around the clock, responding to buyer questions and navigating products in real time without requiring sales representatives to participate. The company said this helps compress evaluation cycles and reduce friction during the purchasing process.
The integrated platform aims to provide revenue teams with a single intelligence layer that transforms buyer interactions into actionable insights and next-best actions.
Consensus said the platform is trusted by 60% of the world’s largest software companies, including Oracle, Atlassian, Salesforce, and SAP.
KEY QUOTES:
“Revenue teams don’t lose because they lack activity. They lose because buyers experience friction and don’t tell us. Every layer of this platform was built to remove that friction and surface the signals that tell us what buyers actually want next. Consensus lets buyers explore products on their own terms. Peel’s conversational AI agents turn every piece of collateral into a real-time conversation that captures buyer intent. And Saleo brings precision to the moment that matters most: the live demo. This combined Product Experience Platform is what modern revenue teams need: agentic, buyer-centric, and built to turn every buyer interaction into intelligence, insights, and next-best actions that help teams anticipate buyer needs and engage with greater precision.”
Doug Johnson, CEO, Consensus
“Live demos have always been where deals are decided, but they’ve also been where deals fall apart. We built Saleo to eliminate that risk completely. Now, combined with Consensus, we’re turning the most unpredictable moment in the sales cycle into the most controlled. Every demo is real because it’s your real product. Every experience is personal and built to win.”
Justin McDonald, CEO And Co-Founder, Saleo
